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Marketing Manager - Patient Monitoring

at Baxter Healthcare Corporation in Deerfield, Illinois, United States

Job Description

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives- where your purpose accelerates our mission.

This is a hybrid role, working three days a week in our Deerfield, IL office and two days a week in your home office.
Your Role at Baxter
This is where your ideas lead to success
As a Marketing Manager on our Patient Monitoring team, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.
And while you are a great teammate, you are also competitive-determined to achieve results and get things done.
At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Your Team
We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.
As a large, multinational organization, you have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.
From your leaders to your peers, we operate as a team. We are focused on delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.
What you'll be doing
Join Baxter's Patient Monitoring team as a healthcare marketing leader, responsible for leading our U.S. on-market Starling system within the Infusion Therapies and Technologies segment. In this role, you will accelerate the growth of Starling Fluid Management Monitoring System by owning, driving and participating in the development of a commercial strategy, promoting and increasing brand awareness, and defining the tactical plan to achieve business goals.
We are looking for a leader with experience in downstream and digital marketing, a thorough understanding of the competitive market, and a drive to create growth opportunities. You will work closely with the US sales, medical, and marketing communications teams, and collaborate with partners across Baxter's various segments and product lines to develop future monitoring technologies and capabilities.

Marketing Strategy & Execution:
Develop and implement a detailed tactical downstream marketing plan based on market trends, customer needs, and partner feedback.
Serve as the lead on completing marketing campaigns for the US patient monitoring portfolio with a strong focus on delivering impactful digital marketing campaigns and initiatives.
Define and track US performance metrics and oversee the marketing budget.
Industry Event Presence Management:
Plan and lead product presence at booths and national conferences.
Lead the congress/conference strategy, including develop and execution of communication plans and ensure a strong presence at industry events, to enhance visibility and engagement.
Commercial Leadership and Analytics:
Participate in setting the strategy for the growth of Patient Monitoring business, including identifying and using market trends and insights to develop innovative business growth strategies, including measure and reporting key performance metrics to senior leadership
Use financial data to measure performance, forecast demand, and provide insights for leadership decisions
Apply analytics to improve... For full info follow application link.

Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

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Job Posting: 12059313

Posted On: Jul 18, 2024

Updated On: Jul 18, 2024

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