at Yahoo Holdings Inc. in Champaign, Illinois, United States
Job Description
Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
We are looking for a product management professional to help drive monetization priorities across Yahoo. The Product Management Director in this role is responsible for defining the strategy of signal creation, collection, distribution, and activation across Yahoo-owned and operated properties and partners.
You will work closely with our engineering, operations, privacy, identity, and leadership teams to propose, develop, and launch new and differentiating experiences for our Yahoo users. We're looking for candidates with a proven ability to work effectively with all levels within the organization, a strong aptitude for idea generation, and the ability to work through data-driven iterations.
Responsibilities
- In collaboration with the Monetization Platform engineering team and other platform product teams, the signals PM will drive the targeting and attribution capabilities of Yahoo as a publisher across deterministic, audience segmentation, and contextual domains.
- The signals PM will land these new targeting and attribution capabilities with direct and indirect advertisers through the openRTB transaction framework (Google Ad Manager + Prebid SDKs + Amazon SDKs).
- In alignment with the Membership and Identity platform, as well as legal, privacy and security teams, establish best practices for the use of encrypted personally identifiable information and sensitive information - utilizing cleanroom or other advanced cryptographic and privacy-preserving technologies.
- Define the roadmap and priorities for new monetization integrations and data-driven consumer products
- Align and energize key stakeholders and team members responsible for the product life cycle
- Lead the full product lifecycle-from ideation, design, and requirements definition, through to delivery-collaborating with teams across the organization. Communicate a clear set of consumer needs at all times to drive key trade-offs.
- Evangelize objectives and requirements across Yahoo to position your product for success and garner any support required to successfully execute on your product
Preferred Qualifications
- Knowledge of openRTB, header bidding, prebid, Google Ad Manager, SSPs, DSPs, DMPs, cleanrooms, and other modern digital advertising technology and methodologies.
- General understanding of deterministic, audience segmentation, contextual signals, and standard taxonomies as well as their use by advertisers to achieve full-funnel outcomes (awareness, intent lift, performance).
- Experience managing a consumer product or program from the concept stage to launch
- A strong track record of developing and launching products
- Exceptional oral and written communication skills with both business and technical teams
- 10+ years of experience in consumer Web software product management
- Technical, Design degree or equivalent experience.
- Ability to prioritize competing opportunities, balance market needs with business priorities, drive detailed trade-offs over the product lifecycle, manage conflict, and articulate the rationale behind decisions
- Success leading complex projects across a global, cross-functional organization and demonstrated ability as a thought leader for key issues in that environment
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
