at Advantage Sales & Marketing in Chicago, Illinois, United States
Job Description
Media Planner
Job Locations
US-IL-Chicago | US-NY-New York | US-TX-Austin
Primary Posting Location : City
Chicago
Primary Posting Location : State/Province
IL
Primary Posting Location : Postal Code
60601
Primary Posting Location : Country
US
Requisition ID
2024-432861
Position Type
Full Time
Category
Client Services/Account Management
Minimum
USD $60,000.00/Yr.
Maximum
USD $70,000.00/Yr.
Summary
MEDIA PLANNER
Advantage Unified Commerce is built to be the world's most effective commerce marketing agency. We
bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media,
ecommerce and trade marketing to unlock commerce potential for some of the world's best-known
brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we
are everywhere that people shop and buy.
The Media Planner is responsible for supporting day-to-day planning and implementation of commerce
media programs across digital channels. S/he is a self-starter and adept at using audience insights and
data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.
CORE RESPONSIBILITIES
* Support day-to-day project team in planning, buying and management of commerce media
campaigns for assigned accounts.
* Employs analytical reasoning, data analysis, and problem-solving skills to manage campaigns
effectively and efficiently.
* Oversee program budgets, invoicing and billing reconciliation.
* Conduct bidding and competitive research (e.g., Analytic Index, Skai)
* Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update
production sheets.
* Facilitate media plan development and oversee inventory procurement, including contracting, spec
gathering and ad trafficking.
* For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and
in-platform optimizations.
* Manage in-market programs to ensure delivery, performance and optimizations are on track and
recognize account performance trends worth escalating (good or bad)
* Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place.
* Manage program budgets, invoicing and billing reconciliation.
* Manage junior team members as needed.
QUALIFICATIONS
* 2-5 years hands-on performance marketing experience, preferably on the Agency side and relevant
to e-Retail/CPG
* Experience in Sponsored Ads, DSP, and Retail
* Strong professional presence and communication skills
* Support /oversee project/accounts.
* Comprehensive data analysis and problem-solving skills; able to draw conclusions and with
guidance, you can devise strategic recommendations based on findings.
* Strong Microsoft Excel skills: pivot tables, vlookups, and chart building. Working knowledge of Visual
Basic macros is a plus.
* Additional software skills a plus (e.g. Skai, PacVue,)
* Strong quantitative experience with proven ability to interpret data and craft recommendations.
* Able to evaluate and recommend specific partners/tactics/tools, draft plans/performance reports in a
logical format/flow, and effectively articulate overall program objectives/approach/results.
* Capable of developing and maintaining relationships with key media partners/vendors
* Detail-oriented and well organized with effective communication skills (written & verbal)
* Effective time management skills - able to prioritize and meet deadlines.
* Strong troubleshooting, problem-solving and issue resolution skills, along with an ability to collaborate
cross-functionally in a fast-paced environment.
* Highly proficient with Microsoft Excel and PowerPoint
SUPERVISORY RESPONSIBILITIES
* - Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide
processes, tools and resources
* - May delegate work of others and provide guidance, direction and mentoring to indirect reports
TRAVEL AND/OR DRIVING REQUIREMENTS
* - Travel is an essential duty and function of this job.... For full info follow application link.
Advantage Sales & Marketing LLC dba Advantage Solutions ("Advantage Solutions") is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, Advantage Solutions shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law. Should you believe you need an accommodation in connection with the application process, please contact Advantage Solutions Workplace Accommodation’s Dept. at 949-214-2525 or workplaceaccommodations@advantagesolutions.net.
