at University of Illinois at Chicago in Chicago, Illinois, United States
Job Description
Assistant Director Content Marketing - Extended Campus
Assistant Director Content Marketing - Extended Campus
Hiring Department: UIC Extended Campus
Location: Chicago, IL USA
Requisition ID: 1026443
Salary Range: $65,000.00 - $75,000.00 commensurate with experience
Posting Close Date: 8/1/2024
About the University of Illinois Chicago
UIC is among the nation's preeminent urban public research universities, a Carnegie RU/VH research institution, and the largest university in Chicago. UIC serves over 34,000 students, comprising one of the most diverse student bodies in the nation and is designated as a Minority Serving Institution (MSI), an Asian American and Native American Pacific Islander Serving Institution (AANAPSI) and a Hispanic Serving Institution (HSI). Through its 16 colleges, UIC produces nationally and internationally recognized multidisciplinary academic programs in concert with civic, corporate and community partners worldwide, including a full complement of health sciences colleges. By emphasizing cutting-edge and transformational research along with a commitment to the success of all students, UIC embodies the dynamic, vibrant and engaged urban university. Recent "Best Colleges" rankings published by U.S. News & World Report, found UIC climbed up in its rankings among top public schools in the nation and among all national universities. UIC has over 300,000 alumni, and is one of the largest employers in the city of Chicago.
This is a full-time and benefits eligible position. Hybrid and flexible work schedules are available. UIC offers competitive salaries commensurate with experience. In addition all full time benefits eligible positions include a comprehensive benefits package which include; Health, Dental, Vision, Life, Disability & AD&D insurance, a defined benefit pension plan as well as paid leave which includes; Vacation, Holiday and Sick. In addition we offer tuition waivers for employees and dependents. Click for a complete list of Employee Benefits
UIC is seeking an Assistant Director Content Marketing for UIC Extended Campus Administration. This position develops and executes the content marketing strategy to generate leads and drive enrollments for UIC Online (UIC Extended Campus). This role is responsible for the ideation, creation (writing and editing), execution, and analysis of content for UIC Online, along with monthly reporting and analysis. This position also coordinates projects with internal and external partners and service providers, and ensures that marketing is timely, within budget, and following approved messaging.
Duties & Responsibilities
Content Marketing for UIC Online Programs:
Manage and build overall content marketing strategy to generate leads and drive enrollment to hit annual enrollment goals.
Copywriter, content creator, and editor for BHIS, MEng, MESA, MPA, MS Mktg, RN-BSN, UIC Online, and all future programs and partnerships.
Create engaging and original blog posts, emails, and social media posts targeted to prospective student audience based on current trends.
Ownership of SEMRush:
Audience research for each degree program UIC Online markets. Use SEMRush to find out what questions our audience is asking and develop content to answer those questions.
Responsible for keeping project management system with editorial calendar up-to-date with projects, status, and deadlines.
Prepare annual plan presentations recapping past years initiatives and outline strategy to hit annual enrollment goals for next year.
Communicate and collaborate with multiple teams, UIC online marketing and Extended Campus teams.
Content Reports and Analytics:
Pull monthly content reports by program. Track, analyze, interpret, and make recommendations based on the data. Present data from Google Analytics and SEMRush.
Perform other related duties and participate in special projects as assigned.
Minimum Qualifications Required:
Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
Demonstrated experience with SEMRush
Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12... For full info follow application link.
The University of Illinois may conduct background checks on all job candidates upon acceptance of a contingent offer. Background checks will be performed in compliance with the Fair Credit Reporting Act.
The University of Illinois Chicago is an affirmative action, equal opportunity
institution/employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, sexual orientation, gender identity, veteran or disability status, height, weight, or marital status in employment or the provision of services.
