at Yahoo Holdings Inc. in Champaign, Illinois, United States
Job Description
Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
About The Role
In the fast-paced world of digital and social analytics, the Social and Digital Analytics Manager role at Yahoo is not just a job-it's a mission. You will provide regular reporting and insights to our CMO and GM organizations. Integral to the role is developing our social media reporting frameworks, conducting competitive analysis, and measuring success across all aspects of digital and social, including paid, organic, and earned.
This role is at the forefront of shaping strategy across brand and social landscapes through rigorous, data-driven recommendations. It demands not just analytical prowess but a visionary mindset. It's a role designed for those who thrive in a challenging, high-visibility environment and are eager to significantly impact Yahoo's strategic direction. It's about speed, agility, and the ability to pivot quickly in response to the ever-evolving digital landscape. If you're ready to be at the heart of digital innovation and lead Yahoo's social and digital analytics into the future, we want to hear from you.
This position falls under the YARD team (Yahoo Analytics, Research, and Data). YARD is a global team of multi-disciplined analytics and research experts who work together to deliver actionable insights that drive decision-making across all Yahoo businesses: Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo Search, and AOL.
Responsibilities:
- Lead and communicate the performance metrics of Yahoo's social and digital platforms, offering strategic input on the competitive media and social landscape.
- Analyze and interpret social media platform metrics (Twitter, Facebook, Instagram, YouTube, LinkedIn, and TikTok) to mine actionable insights.
- Partner with key stakeholders across Research, Analytics, and Data Science
- Leverage social listening tools to create topics, and themes to capture share of voice, brand affinity, audiences, and trends across Yahoo's brands.
- Monitor social channels, identify relevant social posts and conversations, and communicate social sentiment to community managers and leadership.
- Conduct advanced analytics and statistical projects to deepen our stakeholder's understanding of marketing data trends and their business implications.
- Leverage 3rd party datasets across competitive research tools to inform broader audience and business implications across all Yahoo brands.
- Collaborate with social media strategists, brand managers, and community managers to provide data-driven recommendations for their social and marketing strategies.
- Work directly with the heads of the social media teams to oversee the success of the owned social strategy, which will be measured by aligning ahead on objectives and KPIs.
- Design and maintain dynamic dashboards to visualize key social media performance indicators, facilitating real-time insights and decision-making for stakeholders.
Requirements:
- High proficiency in digital and social analytics and listening tools (e.g., Sprinklr, Sprout).
- Strong written communication skills, including crafting and presenting data-driven analyses and insights to articulate performance and opportunities to key stakeholders.
- Strong...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
