Sr Director, Yahoo Finance Marketing - JR0024577_IL

at Yahoo! Inc. in Champaign, Illinois, United States

Job Description

Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

Yahoo is building a world class marketing team to position the brand for relevance and growth. The Sr Director, Yahoo Finance Marketing will report directly to the Chief Marketing Officer and will be responsible for leading brand and product marketing for Yahoo Finance.

Key areas of responsibility include:

• Oversee brand positioning and unique insights for global Yahoo Finance brand to inspire distinct campaign work that grows traffic while building the brand for the long-term.
• Drive growth across channels and partner with media and CRM teams to deliver results.
• Be the key partner to the Yahoo Finance team, staying informed of their needs and collaborating to provide effective plans to achieve goals.
• Align with Consumer Insights to develop research objectives, key learnings, and action plans. Mine for unique insights to strengthen work and drive innovation.
• Lead consumer driven marketing calendar and partner with key cross-functional partners to execute the plan.
• Lead team to launch creative partnerships and action plans that can grow subscriptions.
• Regularly report on marketing performance to the executive team, providing actionable insights and recommendations for improvement.
• Mentor and develop team members to drive individual and collective growth.

#LI-BD2

Qualifications:

• 12+ years experience with demonstrated success in brand and product marketing with proven experience in developing and executing successful marketing strategies that have driven results.
• 7+ years experience in leadership; successful candidates should have a track record of building and leading high-performing marketing teams, fostering a culture of innovation, collaboration and continuous improvement.
• Marketer who is fluent in digital growth with a growth hacking mentality.
• Demonstrated ability to make data-driven decisions; with the ability to also leverage data insights to inform marketing strategies, measure campaign effectiveness, and optimize marketing spend.
• A strong commitment to a customer-centric approach, with the ability to put the customer at the center of marketing strategies.
• Exceptional strategic thinking and problem-solving abilities, with a knack for identifying market trends and opportunities.
• Ability to articulate complex marketing strategies and concepts clearly and persuasively to both internal and external audiences.
• An innovative mindset with a history of implementing creative and cutting-edge marketing campaigns and initiatives that have delivered tangible results.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity