Shopper Insights Manager

at Wells Enterprises in Chicago, Illinois, United States

Job Description

Are you passionate about why people do what they do? Curious as to why people make decisions at store and at shelf? Interested in driving growth across a strong portfolio of brands? The Shopper Insights Manager will develop and deliver best in class shopper insights across multiple channels and key retail customers. This position will function as the shopper insights partner for the category development and sales teams, reporting into the Director of Insights.

Responsibilities Include:

+ Insights Leadership : Partner with the Director of Insights to develop and deploy the insights learning plan for sales/retailer teams. Manage research projects from the insights plan by helping outline objectives, identify information sources, and managing research suppliers. Analyze results from studies deployed and proactively prepare and present unbiased, action-oriented recommendations.

+ Retail Landscape : Proactively identify key business issues specific to the each respective channel/retailer and provide actionable recommendations based on the research results. Monitor and report on competitive activities and market dynamics.

+ Strategic Recommendations : Translate insights into strategic recommendations for product development, marketing, merchandising, and sales strategies. Collaborate with marketing, sales, and product teams to implement insights-driven initiatives. Present findings and recommendations to senior leadership and key stakeholders but internally and with external retail partners.

+ Collaboration and Communicatio n: Support the category management and sales teams with key insights to inform customer planning meetings, seasonal deep dives and line reviews. Support the sales team in driving the assigned sales goal and optimizing budget. Interact on a regular basis with key members of the insights and merchant team at the various retail partners.

Requisition ID : 2207707