Activation Manager, Global Campaigns

at Amazon in Chicago, Illinois, United States

Job Description

Description

The AWS Global Campaigns team is seeking a talented, self-directed marketing manager to support the Global Campaigns team’s efforts to activate global campaigns that are primarily designed to generate leads for the global sales team. The Campaign Activation Manager will be responsible for the successful adaptation and launch of campaigns across Geo Field Marketing stakeholder teams. This is a unique opportunity to play a key role in an exciting, fast-growing business.

The ideal candidate will have experience leading activation and deployment of high-performance global, integrated campaigns, while driving a vision for how global campaign activation helps achieve business goals, and defining and implementing best practices across an enterprise organization.

Key job responsibilities

- Builds strong relationships across a global cross-functional team to ensure achievement of business objectives.

- Works with Regional Leads to define their local campaign adaptation and execution strategies.

- Project manages the overall build and launch of regional assets in multiple Geos and languages.

- Applies marketing best practices to determine new opportunities that will improve the customer experience.

- Develops test plans to refine messaging and drive engagement lift.

- Oversees day-to-day communication with the Geos.

- Sets-up tracking and reporting according to the global campaign framework.

- Defines and implements recommendations regarding how to most effectively engage customers within channels (e.g. cadence, frequency, etc.).

- Leverages automation to improve processes and productivity, and makes recommendations to support an organization growing at a rapid pace.

- Establishes and continually improves scalable processes that ensure best practices and operational efficiency in campaign and lead management.

- Partners across teams to deliver work on-time and on-budget.

- Has backbone, challenges the status quo, and pushes for the best customer experience

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating – that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications

- 5+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience using Microsoft Excel to manipulate and analyze data

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Bachelor’s degree in business, marketing, technology, or relevant field of study.

Preferred Qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

- Highly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors.

- Proven understanding of how to use inbound marketing and content marketing to generate more qualified leads.

- Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.

- Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.

- Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (e.g. Marketo, Eloqua, Salesforce), with Marketo Certified Expert preferred.

- Strong quantitative, analytical, and problem-solving skills. (Comfortable with data analysis and able to use data to make recommendations and drive decisions.)

- Project leadership in digital marketing, cross-functional planning, and campaign management.

- Demonstrated experience managing multiple, time-sensitive competing priorities simultaneously.

- Highly collaborative and has an affinity for building relationships across teams including business partners, external agencies, and vendors.

- Analytical with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.