at Danaher Corporation in Chicago, Illinois, United States
Job Description
Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.
At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.
The Digital Marketing Associate, CDS for Beckman Coulter Diagnostics is responsible for supporting the Clinical Decision Support Team (CDS) with development, execution and analysis of marketing & sales programs, campaigns, digital marketing, collaterals and trade shows. This position is located in the United States and will be fully remote. Work with a cutting edge team on clinical ML/AI solutions using the most modern marketing tools available! Does being part of a lean, nimble, startup-like team supported by a global leader in human health technology appeal to you? Would you like to help disrupt the clinical world with AI-powered solutions?Read on!
In this role, you will have the opportunity to build a digital marketing and lead management strategy and implement digital marketing opportunities to represent our existing and next-level portfolio of products and solutions:+ Digital Marketing:
+ Drive our Digital Marketing Strategy to assess new opportunities that includes managing our Social Media i.e., LinkedIn, web, emails
+ Work with internal teams to optimize our marketing tech stack, including marketing automation, CRM applications and other technologies to support our marketing efforts
+ Campaigns/Initiatives :
+ Drive our Lead Management initiative to streamline the lead management process and track performance
+ Manage demand and lead generation and customer email marketing campaigns and strategy for CDS
+ Strategize and execute multi-channel campaigns and tactics across paid and organic channels, monitor performance and optimize spend to ensure efficiency and ROI in collaboration with marketing team and key stakeholders
The essential requirements of the job include:+ Bachelor’s degree in marketing/digital and communication, digital marketing with 2+ years exp.
+ Experience with digital marketing platforms such as Google Analytics, SalesForce.com, Sitecore, Eloqua, Marketo
+ Must have excellent communication skills as well as analytical and metric-driven to analyze data to drive decision making, project management and planning skills.
+ Ability to perform exceptionally well in fast paced, performance-oriented environment
I t would be a plus if you also possess previous experience :+ Working knowledge of SaMD, SaaS, ML/AI software solutions and/or medical device marketing
+ Experience with tools such as Constant Contact, Active Campaign, Pardot, Demandbase, Salesforce, Facebook Ads, LinkedIn Ads, etc.)
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.The salary range for this role is $75,000- $95,000 USD. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.
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