Digital Experience Specialist

at Ford Motor Company in Springfield, Illinois, United States

Job Description

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world — together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers’ businesses thrive today and into the new era of electrification.

What you’ll do…

The Digital Experience Specialist is a member of Ford Pro’s Digital & UX group within the Marketing team.

The Core Digital Experiences team within the Digital & UX group will be responsible for the standup and sustainment of foundational and evergreen experiences and overall web marketing on fordpro.com. This position will be assigned to a specific pillar (category) to manage and will serve as DRI for the evolution of that particular pillar(s). Through partnership with the integrated marketing team, go-to-market team, Content Strategy, and business stakeholders, this specialist will be responsible for delivering and evolving core pillar content on the site, new experience deployments, and ensuring that unified experiences evolve in alignment with business priorities. This position will be the business point of contact for day-to-day site content management and will have oversight of the unauthenticated experience and web marketing pages (Storefront) for US and Canada. Core responsibilities include project management and site maintenance, leading prioritization efforts for all strategic enhancements and site updates driven by stakeholders, serving as the web marketing point of view owner in cross-functional workstreams, continuous monitoring and optimization of pillar performance (internal KPIs vs. competition), and managing the overall delivery and go-to market process of web marketing pages.

This role will partner closely with business stakeholders, sales teams, product owners, technology teams, analytics team, and other marketing functions for various offerings including, but not limited to Vehicles, Software, Charging, Finance and Service.

+ Manage and maintain unauthenticated website content and experience (includes new deployments and regular optimizations)

+ Serve the internal business partner teams as the key point of contact for update requests and as a strategic partner to translate business needs into a web presence

+ Manage the new request intake process from receipt to delivery

+ Support site & functional testing/validation (for both launch and regular releases) to aid in identifying errors or defects not covered by the test team responsibilities (ie. copy accuracy, functional process and data accuracy)

+ Partner with the relevant Ford Pro Product Line Managers to ensure timely delivery of identified solutions into the market

+ Partner with the integrated marketing team to determine strategies to elevate promotions, programs, brand messaging and any other critical messages on site

+ Ongoing competitive assessment and benchmarking of digital best practices

+ Support the product launch process in partnership with product marketing/brand managers and the Web Integrations Lead

+ Partner with Ford Pro Global digital team to ensure consistency and alignment of global launches

+ Monitor and execute multiple initiatives and projects simultaneously

+ Manage stakeholder expectations by proactively identifying problems and solutions

+ Engage with legal, compliance, and other relevant parties to gain any required legal approvals or direction

You’ll have…

+ Bachelor’s degree or a combination of education and equivalent experience.

+ 4+ years Working experience in digital marketing, content marketing, and/or integrated marketing.

Even better, you may have…

+ Strong project management, problem-solving, verbal/written communication, and multitasking skills

+ Proven ability to build consensus and work effectively within a cross-functional team

+ Passion for building relationships and proactive communication

+ Experience with people management and guiding direct reports in daily priorities

+ Motivated and strong detail-oriented approach

+ Understanding of quantitative and qualitative measurement frameworks and KPIs for digital marketing

+ User centricity, balanced with meeting business objectives

+ Process-oriented mindset with an eye for potential efficiencies

+ Data analytics-oriented – Ability to drive KPIs/data analytics in all decision making

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

+ Immediate medical, dental, and prescription drug coverage

+ Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

+ Vehicle discount program for employees and family members, and management leases

+ Tuition assistance

+ Established and active employee resource groups

+ Paid time off for individual and team community service

+ A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

+ Paid time off and the option to purchase additional vacation time.

+ For a detailed look at our benefits, click here:

New Hire Benefits (https://clicktime.symantec.com/15tpDLwL3JBnpsATg7NPZ?h=dnjLyilAoVnPhdC5dqPzbSIc34U2Q9gnNq0XNZ76DZE=&u=https://fordcareers.co/GSRnon-HTHD)

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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Requisition ID : 29091