at Baxter Healthcare Corporation in Deerfield, Illinois, United States
Job Description
Vantive: A New Company Built On Our Legacy
Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.
At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.
*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.
This is a hybrid role with 3 days working in our Deerfield, IL corporate office and two days working remotely.
Your Role at Baxter
The Associate Director Marketing, Kidney Care (Global Peritoneal Dialysis (PD) Products) will establish and direct marketing strategy across our Automated PD (APD) platforms, delivering $1.3B in global revenue. The APD product lead will closely partner with our digital connected care team to strengthen our position in patient-centered home therapy, enabling enhanced lifestyle options. This individual is a key team leader in the global PD franchise as the team launches a new APD product platform for home dialysis in global markets.
What you'll be doing
Partner with Product Development, Connected Care, Clinical, Market Access, Regulatory and Regional Marketing teams to ensure successful product launches and geographic expansion.
Serve as the organizational global contact for all Automated PD cycler platforms, assessing market needs / barriers, developing plans, supporting market initiatives, and ensuring successful global commercial launches.
Own global product launch plans including go-to-market strategies for APD electromechanical devices, IoT upgrades, and connectivity hardware
Own financial forecasting, product allocation and identify budget requirements to ensure proper execution
Lead/support market research and analyses of market trends to inform go-to-market strategy
Lead the development of marketing collateral and training materials to assist with launch, growth, and product maintenance phases
Manage all facets of the on-going operationalization of the product, including inventory management, profitability, quality issues, and regulatory compliance.
Serves as region and country liaison to ensure alignment with and implementation of key go to market strategies
What you'll bring
Bachelor's Degree with MBA strongly preferred
8+ years of Healthcare product/industry/brand management
P&L leadership experience for segment > $300 million US
Electromechanical medical device experience and skills to efficiently collaborate with technical teams
In-depth understanding of medical device product development and lifecycle management
Proven track record in global marketing strategy, new product development, launching new products, life cycle management and managing projects
Strong leadership, interpersonal skills, excellent communication across functions, organizational levels and cultures to help deliver business results and the ability to influence are critical success factors for this role.
Innovation - develop new ideas through collaboration and deliver on creative ideas
Strong customer focus - passion to represent the voice of the customer in a compelling fashion
Eye for business - Solid ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
Travel: 25% - 30%
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary range for this position is $160,000 - 220,000annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data... For full info follow application link.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
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