Media Director, Applied Analytics

at Publicis Groupe in Chicago, Illinois, United States

Job Description

Company Description

Who is Starcom:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world’s leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald’s, Novartis, Samsung, Visa and more.

Job Description

What You’ll Do:

As part of the larger Advanced Analytics & Insights (AAI)department, the Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Director serves as the main point of contact for digital media measurement and analytics for our client.

This Director, Advanced Analytics will be responsible for using data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization. The Director uses data to quantify digital campaign performance and answer key business questions to inform media planning and buying.

The Director is a strong team leader, relationship manager and thoughtful decision maker.

Responsibilities:

+ Execute, manage, and deliver best-in-class measurement to inform media buying

+ Develop, manage, and mentor a team and lead strategic efforts and departmental vision

+ Develop approaches to address complex research and measurement challenges

+ Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans

+ Execute measurement focused on ad/media effectiveness to drive campaign performance

+ Lead and support analytics activities such as modeling and statistical analysis

+ Proactively educate internal and external clients on research, tools and approaches

+ Communicate opportunities, learnings and recommendations with authority and credibility

+ Craft POV’s for internal and external knowledge sharing

+ Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge

+ Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations

+ Lead strategic efforts and departmental vision

+ Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media

+ Guide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making

+ Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges

+ Develop client Learning Agendas and construct and execute “test and learn” measurement and consumer research roadmaps tied business questions and key performance goals

Qualifications

Qualifications:

+ Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights

+ 7+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight

+ 4+ years of people management experience with progressing responsibilities

+ A strong history of managing individuals, leading of teams, and client management

+ Excellent project management, organizational, and communication skills

+ Strong grounding in traditional and digital media advertising effectiveness

+ Familiarity with syndicated and customer data environments

+ Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities

+ Experience with statistical software packages (SAS,R, Python) a plus

+ Proficiency in Microsoft Office Suite with advanced understanding of Excel

+ Experience with visualization tools such as Tableau, GoodData, Datorama

+ Familiarity with relational database concepts

Additional Information

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more

+ Monetary assistance and support for Adoption, Surrogacy and Fertility

+ Monetary assistance and support for pet adoption

+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

+ Tuition Assistance

+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

+ Matching Gifts programs

+ Flexible working arrangements

+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.