Programmatic ABM Display Marketing Manager

at Oracle in Springfield, Illinois, United States

Job Description

Job Description

Oracle is looking for a Programmatic ABM Display Marketing Manager to join the Paid Media and Demand Generation Team supporting Oracle, globally. The ideal candidate will be a self-starter who can handle multiple projects at once. This key contributor will work closely with the Paid Media Demand Generation team to plan, create, execute and measure campaigns that help create qualified marketing leads that will eventually become solid sales opportunities.

As the Programmatic ABM Display Marketing Manager, you will be passionate about identifying new audiences to target and drive net-new prospects into the consideration funnel and working with the greater demand generation team to measure success across these prospects at each stage within the sales funnel. You will oversee all phases of a display marketing program from planning, purchasing, implementation, and optimization to measurement. Additionally, you will be integral in discussing and setting the marketing technology roadmap for driving success within the Display Marketing channel. You will develop monthly and quarterly program goals that ladder into the roadmap, and provide your stakeholders with visibility into ongoing work, program testing, and optimization efforts.

Success in this role requires a bias for action, hands on data analysis, and a strong sense of ownership.

Career Level – IC3

Responsibilities

What You’ll Do

+ Manage Display advertising channel (Programmatic and ABM) and to effectively meet company goals (new MQL growth, indirect impact across Organic traffic, SEO, and Paid Search)

+ Develop a channel-level strategy and collaborate with internal teams and external partners (Marketing Technology, Creative, analytics, external vendors, etc.) to bring it to life

+ Collaborate with cross-channel internal demand generation leads to measure efficacy of display campaigns and programs.

+ Identify, evaluate and manage appropriate tools and platforms to enable management and flawless execution of channel

+ Effectively manage program budget, providing a clear rationale for spend allocation

+ Collaborate with in-house creative and communications team to test and optimize creative design, including dynamic display ad units

+ Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance

+ Be the subject matter expert within Oracle on all things related to display advertising.

Qualifications

+ BS/BA degree required

+ 5+ years of related experience with display advertising or online advertising including budget management

+ Solid knowledge of B2B marketing and sales organizations and associated Lead Stage KPIs

+ Strong knowledge of media buying and attribution platforms

+ Strong knowledge of DR marketing metrics and optimization techniques

+ Hands-on-keys familiarity with marketing technology including, but not limited to: Google Ads, DV360, The Trade Desk, Adobe Analytics, Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, 3 rd party Display and Search Bidding Platforms, DOMO, Tableau, DoubleClick Campaign Manager, Eloqua, LiveRamp, Bombora, etc.

+ Hands-on-keys experience working within Account-Based Marketing Platforms such as Terminus, DemandBase, ZoomInfo, etc.

+ Understanding of how all marketing channels work within a marketing organization and a desire to learn more about how each can play a role in influencing a buyer’s ultimate decision.

+ Familiarity and experience running Offline Marketing Programs a plus (TV, Radio, Podcast, Streaming, In-Home Audio, Out-of-home, Print)

+ Expertise in test & learn strategies intended to drive marketing performance

+ Expertise using data and metrics to measure impact and determine improvements

+ Proven ability to lead cross-functionally and communicate effectively with other areas of the business

+ Strong bias for action and experience in a high-paced, high-volume multi-tasking role and environment. You’re not afraid to be hands-on as needed.Oracle is looking for a Programmatic ABM Display Marketing Manager to join the Paid Media and Demand Generation Team supporting Oracle, globally. The ideal candidate will be a self-starter who can handle multiple projects at once. This key contributor will work closely with the Paid Media Demand Generation team to plan, create, execute and measure campaigns that help create qualified marketing leads that will eventually become solid sales opportunities.

Disclaimer:

Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.

Range and benefit information provided in this posting are specific to the stated locations only

US: Hiring Range: from $79,000 to $158,200 per annum. May be eligible for bonus and equity.

Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle’s differing products, industries and lines of business.

Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.

Oracle US offers a comprehensive benefits package which includes the following:

1. Medical, dental, and vision insurance, including expert medical opinion

2. Short term disability and long term disability

3. Life insurance and AD&D

4. Supplemental life insurance (Employee/Spouse/Child)

5. Health care and dependent care Flexible Spending Accounts

6. Pre-tax commuter and parking benefits

7. 401(k) Savings and Investment Plan with company match

8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.

9. 11 paid holidays

10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.

11. Paid parental leave

12. Adoption assistance

13. Employee Stock Purchase Plan

14. Financial planning and group legal

15. Voluntary benefits including auto, homeowner and pet insurance

The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.

About Us

As a world leader in cloud solutions, Oracle uses tomorrow’s technology to tackle today’s problems. True innovation starts with diverse perspectives and various abilities and backgrounds.

When everyone’s voice is heard, we’re inspired to go beyond what’s been done before. It’s why we’re committed to expanding our inclusive workforce that promotes diverse insights and perspectives.

We’ve partnered with industry-leaders in almost every sector-and continue to thrive after 40+ years of change by operating with integrity.

Oracle careers open the door to global opportunities where work-life balance flourishes. We offer a highly competitive suite of employee benefits designed on the principles of parity and consistency. We put our people first with flexible medical, life insurance and retirement options. We also encourage employees to give back to their communities through our volunteer programs.

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