Associate Brand Manager

at Smithfield in Lisle, Illinois, United States

Job Description

If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub.

A great job-and a great future-awaits you at Smithfield Foods. We're an $18 billion U.S. food company with nearly 60,000 employees worldwide. We're looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Join our family today. Apply Now!

Your Opportunity

Our team members receive industry-competitive salaries and are eligible for great benefits packages:
Competitive Pay: $59,500 - $88,000 annually
Annual Bonus Earning Potential
Comprehensive Health Insurance, Retirement Benefits and More
Education benefits available to full and part-time Smithfield team members on their first day of employment.
Open to moving? We will help! Ask about our Relocation Assistance packages!

As a Marketing Team member, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in our business. In representing Smithfield, Eckrich, Nathan's Famous, or any of our brands, you will collaborate cross-functionally across the company from our sales team to our business management operations to deliver the best product to our customers and consumers.

Accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include "Product" (quality, innovation, packaging), "Place" (channel strategies and distribution), "Price" (pricing strategy and implementation), and "Promotion" (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Management, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans.

The position summary states the general nature of the job. Overall accountabilities are defined in this section.
Core Responsibilities
Brand Management
Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedback
Develops category strategy and analysis and performs ongoing business analysis to drive the performance of the brand
Leads a wide variety of functional areas to develop and manage marketing objectives, strategies and tactics
Responsible for brand budget
Ensures Legal approval of all documents, contracts and materials that touch external stakeholders
Develops market and competitive analysis leveraging syndicated and propriety data - Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail

Advertising and Promotion Management
Manages agency relationships and leads the preparation for internal and external brand presentations
Assists in development of an integrated brand image and message throughout all advertising, packaging and promotional efforts
Ensures the most motivating messaging reaches target consumers
Collaborates with sales to develop strategic partnership activities with key retail partners

Innovation Management
Participates in the product development process, identifying consumer insight, creating product proposition, assessing market potential
Partners with other functional areas to quickly bring viable new products to market - Identifies opportunities for growth and cost improvement
Commercializes line extensions that can be launched within 12 months
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
Bachelor's Degree from an accredited four-year college or university in Marketing or related field and 3+ years' relevant experience;or equivalent combination of education and experience, required.
MBA in... For full info follow application link.

Smithfield is an Equal Opportunity/Affirmative Action (EEO/AA) Employer.  All qualified applicants will receive consideration without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, status as a protected veteran, status as an individual with disability, or any other protected group status or non-job related characteristic as directed by law.