Marketing Manager

at GF Machining Solutions, LLC in Lincolnshire, Illinois, United States

Job Description

Your tasks

The Marketing Manager will oversee all marketing and advertising programs and promotional activities for the company.
Develop a marketing strategy for the North America Division in line with Corporate and Company objectives. Analyze marketing programs and adjust strategy and tactics to increase effectiveness.
Manage all marketing programs and advertising campaigns within budgeted guidelines.
Develop local advertising and promotional campaigns in collaboration with sales activities according to Corporate standards and guidelines.
Oversee promotional activities at trade shows and other events to support sales and marketing programs. Coordinate with vendors and staff to ensure prompt delivery of materials and merchandise.
Maintain relationships with media representatives and outside advertising agencies to ensure the organization's most effective messaging and positioning. Negotiate contract terms and media pricing and placement when necessary.
Manage public relations activities, including press releases and press kits. Design and execute all targeted and customer relation newsletters, brochures, e-newsletters, direct mail, and social media Internet sites.
Assist with coordinating trade shows, sales events, and product training. Participate in trade shows and company-sponsored events as necessary.
Maintain marketing database and customer market segmentation in Great Plains.
Create prospect list and qualify and monitor leads.
Recruits, trains, discipline, evaluate and train new staff in the department.

Your profile

SUPERVISORY RESPONSIBILITIES: This position may have supervisory responsibilities.
COMPETENCIES To perform the job successfully, an individual should demonstrate the following skills: Interpersonal Skills: Speaks and writes clearly and informatively. Professionalism: Approaches others in a tactful manner; reacts well under pressure. Planning/Organizing: Prioritizes and plans work activities and additional resources; completes tasks on time or notifies appropriate person with an alternate plan. Customer Service: Responds with professionalism to requests for support and assistance. Teamwork: Exhibits objectivity and openness to others' views; contributes to building a positive team environment. Safety: Observes safety and security procedures; Uses equipment and materials properly. Business Acumen: Understands business implications of decisions; demonstrates knowledge of market and competition.

QUALIFICATIONS To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE
Bachelor's degree in Marketing, Communications, or Public Relations from a four-year college or university; and three to five years marketing-related experience and/or training; or equivalent combination of education and experience. Previous market analysis and social media experience and understanding trigger event-driven marketing. Highly organized with strong time management skills. Strong supervisory and leadership skills.

COMPUTER SKILLS Knowledge and experience with Microsoft CRM and Great Plains or similar software program. Database experience. Proficiency with Adobe: Illustrator, Reader/Writer, Photoshop and CQ5; and Microsoft Office Systems, including Word, Excel, and Power Point.

LANGUAGE SKILLS Ability to read and comprehend instructions, correspondence and memos. Strong written and verbal communication skills with the ability to write correspondence. Ability to effectively communicate with the public, agencies, customers, sales team, management or employees of the organization

MATHEMATICAL SKILLS Ability to apply concepts of basic mathematical concepts such as such as addition, subtraction, volume, distance, and weights and measurement.

REASONING ABILITY Excellent decision-making skills and the ability to apply common sense and understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger and handle; and talk or hear. The employee is occasionally required to stand, walk and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. This position may require the Marketing Manager to work irregular... For full info follow application link.

Equal Opportunity Employer: Disability/Veteran