Marketing Analytics Manager

at Salesforce in Chicago, Illinois, United States

Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job CategoryMarketing & Communications

Job Details

About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Role Description
The Product Marketing Growth and Insights team supports one of the fastest growing Salesforce products, Automation & Integration including MuleSoft. We unlock the full potential of our Marketing organization, powering dedication and best practices. We equip our teams with the tools, knowledge, and enablement they need to answer their business questions, so they can productively achieve key business outcomes, and elevate MuleSoft to a Strategic Partner of choice for our customers.

We deliver:

Performance Reporting, ensuring accountability to business outcomes

Strategic Insights, offering data-driven perspectives to guide Marketing's strategies

Enablement and self-service capabilities, to empower all MuleSoft Marketers to proactively drive performance

We are seeking a dedicated Marketing Analytics Manager to contribute to our efforts in redefining sophisticated Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement, possess strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from partners while actively listening to all parties.

Responsibilities

Support the global MuleSoft Marketing team to unearth insights to drive business outcomes including ACV, pipeline growth, demand generation, and lead conversion

Partner with the MuleSoft Marketing team, and other cross-functional teams to make business reviews impactful, and support planning cycles

Collaborate with marketing teams to identify business problems and growth opportunities, and use analytics tools to generate actionable insights

Contribute to the development of Marketing's measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth

Serve as subject matter expert for our products and resources (Snowflake, Tableau, Google Analytics 4 and other internal Salesforce Tools), identifying opportunities to streamline analytical workflows

Provide training, enablement, documentation and other assistance to support and expand the use of self-service analytics across the Marketing organization, so they become confident consumers of dashboards and other components of our data products

Build on and document our data sources, models, metrics, and dashboards in a way that increases our team's long-term efficiency and output

Create and maintain an information architecture / datasets, ensuring they are easily accessible and understandable by the Marketing team for all performance metrics required by the business

Benchmark key performance metrics to the industry and other Salesforce Clouds

Ensure accuracy of data and deliverables of reporting with comprehensive policies and processes while adhering to Salesforce's Privacy and Security policies

Act as a thought partner with other... For full info follow application link.

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