Brand Manager, Ben's Originalâ„¢ NA - R104772

at Mars, Incorporated in Chicago, Illinois, United States

Job Description

Job Description:

Brand Manager, Ben's Original NA

Chicago, IL

Hybrid

North America Brand Manager, Ben's Original is a high visibility generalist brand role. This role has primary responsibility over leading US Sales planning and sales meeting in partnership with Strategic Demand Team (SDL), it leads the in-year NA Media Strategy and the "One Brief' approach for our Integrated Agency Team (IAT). In partnership with the Omni commerce Marketing team, this role ensures executional excellence of our Integrated Consumer Journey media plans for Ben's Original. Finally, this role supports the innovation launch plans in partnership with the NA Innovation Director role in global.

What are we looking for?

• Four Year college degree required, BS in marketing or business-related field preferred MBA degree optional.
• 4 years+ of experience within brand marketing, shopper marketing, category, or CPG demand space.
• Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required. Collaboratively communicate daily with field sales and broker partners
• Proficient systems knowledge and experience with syndicated data (Nielsen / IRI /Retail Link preferred).
• Previous experience Media Management and in Developing Customer Value Propositions
• Ability to work in a cross functional matrix organization.
• Experience supporting global, regional, and market level needs.
• Passion for building brands for evolving media landscape
• Approximately 10% Travel

What would be your key responsibilities?

• Build and execute the Ben's Original North America Media Strategy
• Write "One Brief" for Integrated Agency Teams (IAT) to deliver Integrated Consumer Journey Plans and lead IAT through execution.
• Partner with global brand creative to deliver excellent briefs which address critical content needs for our brand strategy.
• Write specific content briefs for key innovation or media content needs.
• Support PQA and Category insights through portfolio analysis in Nielsen.
• Lead NPD for range extensions, and pickup new innovation as it approaches execution phase within innovation planning.
• Partner with CMI on insights work that support media including consumer research, MMM, sales lift studies, portfolio performance.
• Lead the National Sales Meeting planning and toolkit development with Customer Marketing.
• Focus on delivering brand strategy within 1-3 yr time horizon.

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role. This position is not eligible for relocation benefits.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity