Marketing Manager for Motto Clear Aligners

at Aspen Dental in Chicago, Illinois, United States

Job Description

Aspen Dental Management, Inc. (ADMI) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in three distinct categories: Dental care, urgent care, and medical aesthetics. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. ADMI provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, Well Now Urgent Care and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our continued growth, we have an exciting opportunity to join as an Associate Marketing Manager, Motto Clear Aligners.

The Marketing Manager for Motto Clear Aligners will be responsible for leading consumer marketing efforts to meet business goals and established metrics that help grow brand awareness of Motto and revenue growth for the Orthodontics category. This role will partner with cross-functional teams to execute key Motto campaigns to drive consumer interest and conversion.

Essential Responsibilities

· Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge-out rates, and increased utilization across all practices.

· Collaborate with cross-functional teams to execute key commercialization activities for new products and campaigns.

· Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.

· Collaborate with marketing cross-functionals – including Media, Creative, CRM, PR and to measure campaign effectiveness and present strategies to grow campaign effectiveness.

· Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive the conversion rate of Motto.

· Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.

· Collaborate with insights to analyze brand, creative, and consumer sentiment within the category.

· Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies, and campaigns

Reporting Structure

· This role would be reporting to the Director of Marketing, Motto Clear Aligners

Requirements/Qualifications

· 5+ years of consumer marketing and brand management experience (Experience in e-commerce a plus)

· Desire to own projects and exceed expectations, with the ability to find solutions and deliver results within a fast-growing, rapidly changing, and entrepreneurial environment

· Effective communication, including writing, speaking, active listening, and presentation skills, with ability to communicate effectively with cross-functional teams

· Experience and skills in influencing, leading, and directing individuals in multiple functional areas

· Proactive, solutions-oriented with the ability to make in-the-moment decisions that drive efficiencies and improve product

· Organized, with high attention to detail and experience in managing multiple projects simultaneously

· Demonstrates a continuous learning orientation and manages complex tasks and competing priorities

· Education: BA/BS, MBA is a plus.

· Up to 20% travel

· Based in Chicago, IL at Aspen Group’s Chicago headquarters

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Salary: $100,000 – $120,000 + bonus opportunity.