at Publicis Groupe in Chicago, Illinois, United States
Job Description
Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra “The Power of One.”
Job Description
+ Content Strategy:
+ Translating client objectives into exceptional strategies, developing programs that effectively communicate a client’s value proposition
+ Building trusted internal relationships, keeping everyone apprised of competitive activity, behavioral shifts, and consumer trends
+ Mastering research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)
+ Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations on how to optimize content formats, layouts, CTAs, headlines, etc.
+ Keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing
+ Contributing to the development and documentation of best practices across channels, platforms, and formats
+ Partnerships:
+ Nurturing relationships and leading communications with publishers, production partners, social platforms, talent agencies, creatives, etc.
+ Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations
+ Managing pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content
+ Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client
+ Media:
+ Working closely with Media colleaguesto build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges
+ Managing the trafficking and implementation of digital media as well as monitoring campaign delivery
Qualifications
+ 4-year degree and 3-5 years experience in multichannel marketing at either an agency (e.g. in Media Planning, Content Team, Production), a media company (e.g. Branded Entertainment Division), or similar entity
+ A track record of working on innovative, content-heavy media programs, an understanding of the media planning/trafficking process and fundamental media metrics and calculations
+ Ability and willingness to develop relationships and work with a wide array of external partners in media, publishing, content development, and production.
+ Ability to create compelling presentations; technical and design proficiency in both PowerPoint and Keynote
+ Exceptional communication and writing skills-you’re poised, precise, empathetic, and confident in your recommendations
+ Impeccable attention to detail, excellent time management, and the ability to stay organized amidst multiple concurrent projects
+ A can-do attitude, a curious mind, and the motivation to learn
The ideal candidate also will have:
+ Digital marketing experience with brands in the CPG or retail sectors
+ A pulse on culture and an eye for breakthrough content and media opportunities
+ A passion for sports and/or experience in sports partnerships
+ Physical production experience
+ Proficiency in Excel, Prisma, comScore, Google Campaign Manager
+ Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere Pro
Got the goods? We’d love to hear from you.
Additional Information
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