Associate Director, Connections Strategy

at Publicis Groupe in Chicago, Illinois, United States

Job Description

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra “The Power of One.”

Job Description

As Associate Director, Connections Strategy, your media and marketing expertise will be essential to supporting and inspiring strategic direction for client engagements.

Demonstrating an intimate understanding of how consumers interact with channels and technology, you’ll focus on effectively solving clients’ business challenges and inspiring connected creativity through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Day-to-day, your role will include:

+ Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis

+ Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people

+ Mapping consumer experience journeys to identify high-impact moments for brands to connect

+ Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life

+ Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends

+ Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

+ Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs

Qualifications

This exciting and important role requires strong work experience (7-9 years; min 4-year college degree, Masters preferred), including a track record of impactful work and professional ingenuity – which means you are :

+ A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life

+ A strong analytical thinker with exceptional research dexterity, including deep experience with media-centric tools such as Comscore, MRI, Google Analytics and a creative approach to data exploration

+ A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view

+ An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way

+ An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively

+ An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

+ CPG experience highly preferred

Got what it takes? We’d love to hear from you.

Additional Information