at The Kraft Heinz Foods Company in Chicago, Illinois, United States
Job Description
Job Description
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.
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Associate Director, Media - Retail Media Strategy & Planning at a glance...
The Associate Director, Retail Media - North America will be responsible for setting a strategic agenda for our retail media partnerships and investments to drive growth. This will lead a team of experienced retail media inhouse strategists in support the KraftHeinz portfolio of iconic brands.
The Assoc. Director will lead our external agency partners in developing connections strategies rooted in consumer insight and understanding of needs, wants and media behaviors that ties to our brand and customer jobs to be done. They will be responsible for delivering best in class go-to-market retail media investment strategies, innovative and breakthrough channel plans, unexpected media partnerships, learning plans and ongoing process improvements. Additionally, they will collaborate with the full Connections strategy & investment team to identify integrated planning opportunities between retail and national media activity. A collaborative, thoughtful partner and subject matter expert, this role will work across the organization to inspire, influence and co-build best in class work. This role will be tasked with delivering plans that bring data, technology, partnerships and content together in meaningful ways to create unique applications and expressions of brand through retail media. This is a rare and unique opportunity for a retail media and consumer insights obsessed professional to build something lasting and impactful. The canvas is set and ready for a creative mind to work magic to help Kraft Heinz grow its brands, add value to the ad experience for consumers and our customers and help the company achieve its growth ambitions.What's on the menu?Retail Media Strategy and Planning:
Develop and execute comprehensive retail media strategies aligned with business objectives.
Collaborate with internal teams to define target audiences, messaging, and media channels specific to retail environments (both onsite and offsite).
Optimize retail media budgets to maximize ROI within the context of CPG retail.
Play key role in strategic JBP discussions and agreements
Manage a portfolio of brand activity effectively with ability to provide strategic approach to executive leadership and key stakeholders in Brand, Sales, Omni, External Agencies and CreativeRetail Media Execution:
Oversee the implementation of retail media campaigns across various channels (e.g., retailer websites, mobile apps, in-store displays, offsite display opportunities, sponsored content).
Ensure timely and accurate execution of retail media plans and ongoing optimization recommendations.
Monitor campaign performance and adjust strategies as needed.Partnership Management:
Cultivate and maintain strong relationships with external retail media partners, agencies, and vendors.
Negotiate contracts, pricing, and terms with retail media partners.
Collaborate closely with retail customers and business units to align retail media efforts with overall marketing initiatives.Thought Leadership and Industry Trends:
Stay abreast of retail media industry trends, innovations, and emerging technologies.
Deliver perspective and thought leadership within the organization and externally.
Provide insights on how retail media can drive brand awareness, sales, and customer engagement.
Deliver recommendations on new ways of working and identification of external partners or technologies that can accelerate how KraftHeinz goes to market in the retailer spaceTeam Leadership:
Lead a team of retail media professionals, providing guidance, mentorship, and... For full info follow application link.
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
