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Field Events Lead - AMER

at Salesforce in Chicago, Illinois, United States

Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job CategoryMarketing & Communications

Job Details

About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good- you've come to the right place.

We are looking for an experienced and strategic marketer to lead the planning, execution and oversight of a quarterly portfolio of marketing events, including but not limited to proprietary events, executive engagements, and third party conferences. This position is responsible for program conceptualization, management, analysis, tracking, and reporting for strategic marketing initiatives with an emphasis on generating high quality pipeline focused across all segments and industries for our core products.

The ideal candidate is a hardworking marketer with strong critical thinking & project management skills, data analytics experience, and a validated ability to remain calm under pressure, but also graceful and confident while working with senior executives and partners.

Responsibilities:
Act as a strategic marketing liaison to Sales, including the representation and strategic positioning of key field events, marketing programs, third-party conference ancillaries and alliance partner marketing activities
As an expert in - and advocate for - the Executive audience, you will be responsible for developing field events vision and market strategy
Deliver campaign results and programs to SVPs and AVPs to build and progress pipeline as well as accelerate close of business
Drive virtual, regional and national campaigns to build interest in executive program events and post-event lead development
Evaluate, measure and report on strategic effectiveness and return on investment for program efforts
Work on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution
Assist the Market Director in development of quarterly marketing strategy in support of Sales objectives
Lead cross-functional programming efforts with extended teams: Industry, Clouds, Alliances, and Marketing partners

Required Skills:
4-6 years of in person and virtual event marketing experience (preferably in SaaS)
Strong project management skills and an ability to develop and deliver events within a very high-velocity environment
Excellent verbal and written communication skills - must have the ability to communicate with executives, team members at every level of the organization as well as customers, partners, agencies, etc.
Ability to work independently against tight deadlines in a fast-paced, changing environment, keeping a sharp eye on detail and accuracy
Must be a self-starter, highly motivated, able to "turn on a dime" and think through problems to come up with innovative solutions
Be an agent for change and innovation: experience leading change and ambiguity, taking ownership and crafting breaking structures to drive innovation
Outstanding interpersonal skills with the ability to listen optimally, socialize ideas across functions and articulate the vision both internally and externally
A quick learner with an analytical orientation, while also possessing strategic vision,... For full info follow application link.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.

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Job Posting: 12079555

Posted On: Jul 26, 2024

Updated On: Aug 13, 2024

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