at Acxiom in Springfield, Illinois, United States
Job Description
The Senior Business Analyst (Adobe Practice) owns a workstream within a client engagement (e.g., value analysis) or internal business team (e.g., RFP proposal management) utilizing requirements management tools and techniques (e.g., user stories, backlog management) to solve conceptual business problems, issues, and to identify new opportunities that deliver impact (e.g., cost savings, increased revenue). Analyzes business information, translates requirements into functional specifications, and champions client and/or internal business needs while balancing climate, priorities, capabilities, and constraints of client and Adobe environments.
JOB ROLE SUMMARY
The Senior Business Analyst (Adobe Practice) owns a workstream within a client engagement (e.g., value analysis) or internal business team (e.g., RFP proposal management) utilizing requirements management tools and techniques (e.g., user stories, backlog management) to solve conceptual business problems, issues, and to identify new opportunities that deliver impact (e.g., cost savings, increased revenue). Analyzes business information, translates requirements into functional specifications, and champions client and/or internal business needs while balancing climate, priorities, capabilities, and constraints of client and Adobe environments.
Example assignments:
Value analysis workstream owner: Deliver value scorecards and facilitate value workshops for select customers to accelerate their ROI. Drive customer-facing workshops to establish a measurement framework of actionable KPIs, enabling the tracking of value-based adoption and realized business value to enhance consumption and usage of licenses. Conduct quantitative analysis, ROI modeling, and value realization benchmarking. Collaborate across multiple functional domains (both within Adobe and with customers), leading challenging conversations to reach logical and objective conclusions with actionable plans. Support the development of new value assets, tools, and collateral, contributing to the growth and evolution of the practice.
RFP proposal management: Work on qualified sales opportunities to respond to customer requirements and build contextualized responses. Collaborate with Solution Consultants and Sales to scope and identify technology fitment, mapping solutions to customer needs. Oversee the proposal plan from initiation to submission, act as a subject matter expert in a specific solution area, and coordinate efforts to maintain the content repository. Articulate the marketing message of Adobe DX solutions in customer-friendly terms tailored to specific needs. Provide expertise in Personalization Insights and Content Supply Chain, as well as a strong understanding of Customer Data, MarTech ecosystems, Content Generation, and Management ecosystems and integrations. Provide technical presales and in-depth knowledge of SaaS products in areas such as Generative AI for Digital Content, Content Supply Chain, and Digital Asset Management.
DUTIES AND RESPONSIBILITIES
+ Holds discussions with stakeholders to understand their requirements.
+ Translates requirements into business needs and works with the Program Manager & Adobe to create actionable development timelines.
+ Grooms the product backlog on the path to product scale based on the prioritization of user stories and development requirements.
+ Determines activities necessary to complete Requirements Management effort, including identification of stakeholders, and the selection of Requirements Management and business analysis techniques in accordance with the guiding principles of Adobe’s Delivery Methodology.
+ Organizes and synthesizes complex information provided by stakeholders, formulating information into business, functional, and non-functional requirements, documented in a correct, clear, concise, comprehensive, and cohesive format.
+ Develops a requirements management work plan to manage own and team’s activities, priorities, tasks, deliverables, and schedule, in coordination with the Project Manager.
+ Effectively facilitates requirement sessions and uses a variety of elicitation techniques to obtain needed information from stakeholders to form business, functional, and non-functional requirements, including process mapping, JAD sessions, use cases, storyboards, prototyping, etc.
+ Understands business problems and opportunities in the context of requirements, and recommends solutions that enable the client to achieve its goals while balancing the climate, priorities, capabilities, and constraints of both client and Adobe.
+ Analyzes feasibility and resource changes as a result of requirements modifications through impact analysis reporting. Informs and advises affected parties of business impact.
+ Participates actively in the development of testing strategies and test plans to ensure requirements are validated accurately.
+ Manages conflicts, issues, and changes to requirements to ensure that stakeholders and project team remain in agreement on the solution scope, while working with the Project Manager.
INDIVIDUAL CONTRIBUTOR
+ Fully functional and self-directed. Provides formal mentorship.
+ High complexity assignments-owner.
+ Regularly leads self and established as a specialist. Sees the whole picture and adjusts work accordingly to Adobe’s Delivery Methodology, with a primary focus on the Requirements Management domain.
PRODUCT KNOWLEDGE AND UNDERSTANDING
+ Develops, maintains, and demonstrates comprehensive knowledge of clients’ and Adobe’s technical and business environments.
+ Considered as value-add by the customer to their business success.
+ Considered knowledgeable on the use of Adobe’s Delivery Methodology Requirements Engineering and Change Management procedures.
+ Considered knowledgeable on Adobe organization structure and culture and typical Delivery Tools.
+ Considered knowledgeable of Adobe products, services, and solutions.
REQUIREMENTS PLANNING AND ELICITATION
+ Identifies requirements scope and deliverables and plans for requirements gathering accordingly.
+ Determines and utilizes appropriate requirements elicitation and management techniques based on the scope and nature of the project.
+ Forms and presents probing questions to elicit information necessary to define requirements.
+ Identifies and accurately captures information pertinent to solution requirements.
+ Determines when and how to modify approach and/or use alternative elicitation techniques.
+ Effectively describes the importance and value of requirements elicitation process mapping, JAD sessions, use cases, storyboards, prototyping, etc.
+ Participates in internal knowledge sharing discussions related to requirements planning and elicitation.
+ Contributes to the identification of process improvements related to requirements planning and elicitation techniques.
REQUIREMENTS WRITING AND MANAGEMENT
+ Self-directed during requirements management and/or documentation.
+ Organizes and synthesizes complex information to formulate business, functional, and non-functional requirements.
+ Documents requirements into an accurate, clear, concise, comprehensive, and cohesive work package.
+ Ensures functional requirements address the business needs.
+ Prioritizes requirements based on factors such as business value, cost to deliver, and time constraints.
+ Presents requirements in an understandable format to validate with stakeholders.
+ Contributes to ongoing improvement of requirements standards, reusable requirements, and requirements management techniques.
MEETING MANAGEMENT
+ Prepares agenda and materials to ensure meetings are effective.
+ Facilitates meetings and communicates effectively.
+ Uses considerable meeting management skills to keep discussions focused and organized.
+ Identifies areas of common agre
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