Senior Manager, E-Commerce Marketing

at Ste. Michelle Wine Estates in Woodinville, Washington, United States

Job Description

Description

A Senior Manager, E-Commerce Marketing job is available at Ste. Michelle Wine Estates (SMWE). The role is an exciting opportunity for a candidate obsessed with driving growth and innovation. The role is responsible for developing and implementing strategies and tactics that drive sales across 3rd party retailers, e-commerce platforms and marketplaces that sell wine online. The position will be responsible for monitoring online retailers and marketplaces to identify white space opportunities and product trends as well as developing a unique e-commerce value proposition. This role will work closely with Ste Michelle's Sales and Distributor partners to grow e-commerce presence and sales of our prestigious product portfolio.
Ste. Michelle Wine Estates is a premium wine company that is proud to call the greater Seattle area our home. We are a collection of distinctive wine estates and maker of some of the finest wines in the world because we value our vineyards and the art of winemaking. This focus has resulted in our ability to offer our consumers extraordinary and distinctive wines from some of the best regions in the world.
Senior Manager, E-Commerce Marketing job responsibilities include:
Partner with cross-functional teams in channel sales support activities and establish key performance criteria to measure success in alignment with annual sales plan goals/objectives
Develop and deliver strategies to drive sales to for various e-commerce channels, along with identified new business initiatives
Collaborate and manage internal cross-functional processes and relationships needed to ensure success (Brand, Digital Marketing, Trade Marketing, Sales, Compliance, Finance)
Guide product catalog and changes based on analysis; sort, ranking, exposure, location, etc. in conjunction with marketplace partners
Plan and execute e-commerce marketing and promotional calendar and budget across 3rd party e-commerce channels and platforms
Analyze search positioning and other key promotional activity to improve marketing performance
Collaborate with Insights & Analytics on performance reporting, incl. sales, marketing, category performance, and other relevant KPIs
Drive overall e-commerce strategy for SMWE brands incl. SKU recommendations/deletions
Manage external support resources for product pages to provide the best possible customer experience and enhancement of our brands
Maximize the availability and visibility of our products across all channels with an emphasis on priority SKUs
Oversee the content development process for enhanced brand and other product-centric information incl. alternative images and video
Responsible for maintaining product integrity, content accuracy as well as overall marketplace taxonomy
Provide monthly sales reporting; Use this information to help identify and educate cross-functional teams on key trends
Partner with distribution network (primarily SGWS) on all e-commerce related projects as needed
Act as the subject matter expert and internal evangelist for the e-commerce business. Build strong cross-functional relationships to ensure organizational alignment on plans.
Position Requirements:
Bachelor's Degree in Business, Marketing, Digital Marketing or equivalent required, advanced degree such as MBA preferred
7+ years progressive performance marketing, site merchandising, and eCommerce experience required with 3+ years in a leadership role (direct or indirect)
Strong working knowledge of Wine/Grocery/CPG e-commerce trends and platforms.
3rd party marketplaces experience including: Amazon, Wal Mart, Target, Drizly, Uber Eats
Experience with retail marketplace content and media platforms
Experience managing performance marketing programs, such as paid search and/or programmatic media
Strong knowledge of retail website mechanics (SEO, Keywords, Image optimization, etc.)
High degree of proficiency MS Office Suite, Outlook & Internet applications
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Keen ability to interpret market data (sales, demographics, consumer attitudes, etc.) recognizing market place opportunities
History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local... For full info follow application link.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class.  Should you have a disability that requires assistance and/or reasonable accommodation with the job application process, please contact the Human Resources department at 425-488-1133.