Senior Product Manager, Content and Experience Pla

at Rapp Worldwide Illinois in Chicago, Illinois, United States

Job Description

RAPP Chicago is looking for a Senior Product Manager to join our award-winning Experience Strategy team.
WHO WE ARE:
We are RAPP - world leaders in activating growth with precision and empathy at scale.
As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:
As Senior Product Manager you'll bring business and technical acumen to help drive our strategic vision and activate authentic customer connections which deliver business value. You have a deep understanding of digital marketing, content management, CRM and decisioning technologies which enable 1:1 personalization. You'll be part of a talented team of experience strategists, designers, engineers, analysts and other key stakeholders, where you will dig into customer needs, assess gaps, develop roadmaps, define requirements, deliver features, monitor value and identify opportunities to optimize. You'll join a fast-paced, passionate community where you'll be empowered to define best practices, discover and deliver impactful solutions to our customers, and help drive RAPP's mission of activating growth with precision and empathy at scale.
YOUR RESPONSIBILITIES:
Product ownership for content and experience management platform, inclusive of CMS and AI decisioning hub
Clear communication of business value and outcomes of platform work to a wide variety of stakeholders
Translation of experience strategies into a well-managed roadmap with an iterative release cycle
Identification and activation of capabilities that deliver high-impact, customer-centric and personalized digital experiences at scale across the customer lifecycle
Management of a product backlog of features and functions that are well-defined and prioritized in close collaboration with stakeholders to deliver on the roadmap
Partnership with engineering and technical teams to ensure products are built to satisfy use cases and deliver business value
Product leadership roles on enterprise level projects with minimal direction
Support of Agile practices and ceremonies to reinforce iterative development and incremental delivery
Keeping a pulse on emerging technologies and digital trends relevant to client needs
REQUIRED SKILLS:
4+ years working in a product management, digital marketing, CRM or technical role in a related industry
Ideal candidate has a deep understanding of 1:1 personalization and AI-powered decisioning technologies for marketing, such as Pega, Salesforce, Adobe, etc.
Bachelor's degree; an MBA is a plus
Ability to think strategically and translate high-level goals into actionable plans and initiatives
Excellent communication skills with the ability to engage, influence, and inspire cross-functional stakeholders to drive collaboration and alignment
Proven experience with Agile practices (Scrum, Kanban) and methodologies that allow for an iterative and flexible approach
Proficiency in business success metrics to derive insights and make informed product decisions
Time management skills in working on multiple projects simultaneously, adhering to defined timelines and budgets while maintaining quality standards
Ability to gather, compile, organize and synthesize large amounts of information
Experience with business planning and flow diagramming tools such as Jira, Confluence, Lucidchart, Miro etc.

Our hybrid work model:
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options,... For full info follow application link.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.