Senior Marketing Event Planner

at ConvergeOne in Bloomington, Minnesota, United States

Job Description

Senior Marketing Event Planner
Job Locations

US-Virtual Office

Position Type 
Regular Full-Time  

Requisition ID 
2024-6013  

Category 
Marketing
C1 Company Overview

C1: 1 Contact, 1 Connection, 1 Choice
C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.
So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.

Overview

Summary
The Senior Marketing Event Planner is a key member within the Event Marketing team and overall C1 Marketing organization. The position is responsible for overall strategy, budgeting, management, and execution of corporate events, tradeshows and regional events. The Senior Marketing Event Planner is responsible for developing marketing strategy, plans for each event and executing, working with cross-functional teams across the business. Marketing plans for each event include vision/ strategy, theme, cross-functional and leadership team alignment, event attendees, presenters, content strategy, budget management, working with production vendors, negotiating contracts, managing all logistical elements, identifying event success metrics and tracking lead generation and ROI. 

Responsibilities

Essential Functions
Creates marketing strategies and plans for corporate events, tradeshows and/or regional events
Research event venues, negotiates, and finalizes contracts for each event
Develops conference and/or meeting budgets and financial projections/analysis for each event. Monitors these budgets and is responsible for adherence to each
Coordinates with cross-functional teams to develop event plans to drive awareness and demand for C1 solutions and services, including content strategy, presenters, messaging, etc. for each event
Coordinates all aspects of each event including promotion, catering requirements, audio-visual needs, meeting room set-up, lodging and post-conference evaluation. Research, negotiate and finalize vendor contracts for third party services.
Partners with marketing team members as well as colleagues from other departments to ensure successful execution of events including
Development of project timeline
Identification of target audience
Content creation for invites, confirmation/welcome kits, signage and other deliverables as needed
Registration process and onsite logistics
Supervises in the strategy, creative development, production, distribution and maintenance of all event materials
Coordinates and manages a debrief meeting for all events
Develops planning documents and recap reports upon project completion
Manages the development, production, negotiation and creation of premium items for events
Provides attendee list to the Digital team for lead nurturing and assignment
Tracks event key performance areas based on the business objectives and identifies items to improve for future events
Works with Event Marketing team to create annual event calendar

Qualifications

Required Qualifications
10+ years of related experience in meetings or events management or an equivalent combination of related education and experience
Demonstrates proficiency in the development of conference and meeting budgets as well as proven ability to analyze financial projection for events
Demonstrates proficiency in site selection processes and hotel contract negotiations
Strong food and beverage planning, and meeting management skills
Strong content strategy and planning cross-functionally
Strong customer service skills and ability to work well with various constituencies including C1 staff, as well as exhibitors and vendors
Ability to multi-task and prioritize projects; ability to respond to shifting priorities
Strong written and verbal communication skills
Demonstrates ability to work as a team player and share expertise
Demonstrates ability in using excellent judgement skills
Demonstrates ability to build and maintain effective relationships
Excellent project management and organizational skills
Ability to present recommendations and plan to executive management team
Excellent business impact tracking

Desired/Preferred Qualifications
Bachelor's degree in Marketing, event management or related areas
Minimum 10 years' experience in hotel contract negotiations and development and administration of meeting and conference budgets
Meeting database experience

Additional Information

C1 BENEFITS

* 401(k) Plan (35% match per... For full info follow application link.

EOE of Minorities/Females/Vets/Disability