Senior Product Marketing Manager

at STERIS Corporation in Vernon Hills, Illinois, United States

Job Description

Job Title:
 Senior Product Marketing Manager

Req ID:
 
 43661

Job Category:
 
 Marketing/Communications

Vernon Hills, IL, US, 60061

Description:
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

For over 130 years, V. Mueller has crafted, collaborated and consistently evolved surgical instruments and services with surgical teams around the world. Today, we offer over 20,000 products that span across most surgical specialties enabling V. Mueller and Snowden-Pencer to be the single-source partner giving Customers the confidence of having the right people, support, and tools to supply their surgical instruments needs. Our people make all the difference in our success. V. Mueller recently joined the STERIS family of healthcare products and solutions positioning the brand for new growth and opportunity for many years to come. If you are looking for the next challenge to grow your marketing experience in a growing, dynamic market consider joining our team by applying for this Senior Product Manager position.
The primary focus of the Senior Product Manager position is to achieve and exceed revenue and profitability objectives for the assigned product or category. Youwill be responsible for leading the development and implementation of the overall strategy for a portion of the $180M V. Mueller Snowden-Pencer product portfolio. You will work closely with the marketing team to fulfill the objectives of the brand and team.The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution.You may also have responsibility for direct reports along with their assigned product categories and areas of responsibilities and Global aspects of the business.

Duties

Marketing Strategy Development, Execution & Program Management
* Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling
* Collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales management and account managers
* Drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars
* Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc
Leadership, Employee Development & Team Building
* Provide strong leadership to drive short and long-term product /procedural planning process within assigned areas to achieve corporate goals
* Select, manage, and develop a team of highly skilled Product Managers and Associate Product Managers (when direct reports are involved)
* Win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward
* Cultivate and utilize industry relationships to support procedural category Voice of Customer research and NPD.
* Maintain cohesive Product Management approach to strategic issues across assigned product categories.

Duties Continued

Procedural & Product Planning
* Collaborate with sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches including:
Forecasting and financial planning/business case development
Market potential/opportunity and target share by product line
Needs based Customer segmentation
Value proposition creation
Competitive analysis
Reimbursement, GPO / IDN trends
Understanding of market pricing by product line
Key issues and trends
Strategies to support sales execution
Product life cycle planning
Product training
* Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training
* Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the medical community -related to product areas of focus
* Demonstrate a robust understanding of the competitive product marketplace
* Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve... For full info follow application link.

STERIS Corporation is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.