Digital Marketing Manager

at DiaSorin Inc. in Stillwater, Minnesota, United States

Job Description

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.
Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist."
Why Join Diasorin?

Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.

Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.
Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.
Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.
Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!

Job Scope
The Digital Marketing Manager will develop integrated digital marketing initiatives that align with the Immunodiagnostic division's overarching marketing and communication objectives.
In this role, you will collaborate closely with the product marketing and marketing communications to enhance customer engagement on digital platforms, ensuring a seamless end-to-end experience, while maintaining brand standards and messaging goals. The core focus of this position is to drive campaigns targeted at Clinicians andlaboratorians within the in vitro diagnostics (IVD) space.
Highly qualified candidates possess a strong foundation in the ever-evolving digital marketing landscape, covering domains such as CRM, website, marketing automation, email, advanced search strategies, and social media.

Your responsibilities will include:
Lead the development of digital strategy through content creation and distribution.
Create comprehensive digital plans for awareness, demand generation, and retention campaigns with clearly defined measurable objectives.
Lead digital tactics, including SEO/SEM, online advertising, email marketing, social media, blogs, Google AdWords, and UX.
Engage in persona development and journey mapping exercises with cross-functional teams and support the creation of tactical integrated communication plans that align with the customer journey.
Develop and formulate detailed strategies for Salesforce Marketing Cloud email campaigns that align with the overall customer journey map, ensuring that the right content is delivered to our customers at each stage in their decision journey.
Support all elements of the corporate website to add & update content and build new website landing pages while adhering to branding standards & guidelines.
Collaborate... For full info follow application link.

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

DiaSorin Inc and DiaSorin Molecular LLC are Affirmative Action and Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.