at Baxter Healthcare Corporation in Deerfield, Illinois, United States
Job Description
Vantive: A New Company Built On Our Legacy
Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.
At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.
*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.
What you'll be doing
New Product Development:
Lead execution of global launch activities for new Liver therapy in the ICU, currently in development
Develop therapy growth strategies and category roadmaps based upon market, customer & patient insights
Understand the clinical needs of the ICU and work closely with our internal partners (R&D, regulatory, clinical/medical, etc.) to bring the new therapy offering to market
Execute on target product profile for novel Liver therapy currently in development, working closely with medical/clinical to define desired label and corresponding evidence generation plan
Partner with region and country leads as well as government affairs colleagues to ensure comprehensive commercial plans to prepare for meeting revenue growth targets when novel therapy launches
Market Development:
Lead the market development execution for Baxter's emerging therapy in the Liver treatment space, preparing for further penetration via market awareness, HCP education, market access, & reimbursement activities.
Lead the development of Liver HCP education approach, including leveraging online and remote learning opportunities to drive therapy understanding with internal teams and external customers.
Execute on key activities designed to address market adoption barriers, with a heavy focus on the delivery of HCP therapy education.
Provide input on Liver evidence generation strategies both to drive changes in clinical standards of care and practice guidelines, as well as to support local access and reimbursement needs.
New Product Development:
Lead execution of global launch activities for new Liver therapy in the ICU, currently in development
Develop therapy growth strategies and category roadmaps based upon market, customer & patient insights
Understand the clinical needs of the ICU and work closely with our internal partners (R&D, regulatory, clinical/medical, etc.) to bring the new therapy offering to market
Execute on target product profile for novel Liver therapy currently in development, working closely with medical/clinical to define desired label and corresponding evidence generation plan
Partner with region and country leads as well as government affairs colleagues to ensure comprehensive commercial plans to prepare for meeting revenue growth targets when novel therapy launches
Commercialization:
Lead the execution of go-to-market strategies and market messages with clearly defined growth plans, including integrated communications and therapy positioning to prepare Liver therapy product for launch
Responsible for commercial and promotional tools for Liver therapy platform, including tailored communication strategies targeting internal and external stakeholders to position the portfolio for commercial success.
Collaborate with region and country marketing teams to tailor messaging and positioning for local markets
Execute Congress promotional / educational strategies for emerging therapies
Digital Marketing:
Own global execution of digital communications for emerging therapies (LinkedIn posts, monitoring competitive digital marketing efforts)
What you'll bring
BS/BA required with minimum three to five years' experience in marketing, MBA preferred
Experience in Pharma / Medical Device is preferred, launch experience and market development experience is highly valued
Proven success in working with teams globally
Demonstrated success in new product development; product launch, product management, market development, and therapy marketing strongly preferred
Experience in strategic planning and business... For full info follow application link.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
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