at Savvas Learning Company LLC in Northbrook, Illinois, United States
Job Description
Product Marketing Manager
United States
Req #1745
Tuesday, July 30, 2024
Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content.
Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today's classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student.
Our comprehensive solutions for core curriculum, and supplemental and intervention programs - supported by an array of professional development services - allow teachers to use data to inform classroom practices and tailor instructions to an individual's abilities and learning styles.
SUMMARY
The Literacy Product Marketing Manager, K-5, Science of Reading is responsible for developing, monitoring, and managing the implementation of the marketing and promotional plans around Science of Reading for both national and state-specific campaigns. Under the direction of the Director ensure that all marketing activities and plans across the K-5 product lines are implemented effectively. Working with cross-functional teams, this position will maximize opportunities to advance the Savvas Science of Reading brand in conjunction with myView Literacy.
PRIMARY RESPONSIBILITIES
Oversee the development of the science of reading messaging through product packaging, sample development, integrated print and technology promotional materials, and sales presentations
Work with the Director of Product Management, Integrated Marketing Services team, and the Field to create and execute integrated campaigns that will increase brand recognition and market share
Manage the RFP process, leveraging a deep knowledge of the Science of Reading coupled with a strong command of product knowledge
Provide market and competitive insight and knowledge as part of the overall strategic planning for the Elementary Literacy Product lines
Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies
Help plan and execute sales training
Coordinate with Corporate Communications in developing all PR of National Literacy Science of Reading campaigns
Interact in the field with customers, sales reps, curriculum specialists, and others (travel approx. 20%) to keep a pulse on the market as it relates to new products, sales stories, and customer needs
REQUIRED KNOWLEDGE AND EXPERIENCE
Related work experience:
5-10 years experience in elementary literacy education
Formal education or equivalent:
Bachelor's degree required.
Skills:
K-5 Elementary literacy experience and a command of the Science of Reading and its findings
Ability to provide creative and strategic vision for and execution of product launches and marketing campaigns.
Strong collaboration and presentation skills
Ability to engender respect and cooperation from sales force, product management and product development teams.
Ability to communicate the vision and the unique feature set of their product line(s).
Knowledgeable of social media strategy and digital platforms
Training in the Science of Reading, e.g. LETRs training
Strong verbal and written communication skills: Must be able to differentiate and convey information in a clear, concise manner to a broad scope of external audiences, customers, sales force, and others.
Experience developing creative assets and working in collaboration with a design agency/team.
Strong command of K-5 literacy pedagogy.
Experience conducting professional training for K-5 literacy, with emphasis on Scarborough's Reading Rope.
Strong interpersonal skills: Must be able to interact successfully with customers, sales force, management, and staff from related content areas.
Proven ability to work in a fast-paced, deadline driven, collaborative climate.
Strong organizational skills: Must be able to handle multiple, complex projects in various stages of development and/or implementation at once.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This person must be able to sit or stand at a personal computer for a reasonable length of time typing and reading as well as when presenting.
Ability to handle a high volume of work in a short period of time, handle multiple priorities... For full info follow application link.
Savvas Learning Company is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
