Brand Strategy Lead

at Syngenta Crop Protection, LLC in Chicago, Illinois, United States

Job Description

Syngenta believes every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, the North America Vegetable Seeds team is currently seeking a Brand Strategy Lead in Woodland, CA. This is an opportunity to develop
What You Will Be Doing:
Opportunity to develop new brand strategies and brand architecture for several B2B vegetable seeds Go-To-Market brands around the world
Responsible for developing distinct brand marketing strategies, encompassing tailored customer experience, brand identity, and voice in multiple markets -- such as Latin America, Africa Middle East, and Asia
Guardian of brand identity and voice, ensures customer experience is tailored to each go-to-market brand and a distinct brand experience and perception with growers.
Works closely with country teams to ensure compliance with brand guidelines and brand guardianships.
Leads territory and brand marketing teams to adapt branding to resonate with local culture, while keeping the brand true to targeted customer segment, brand guidelines, and brand differentiation principles.

Company Description

Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 30,000 employees in more than 90 countries work together to solve one of humanity's most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

Qualifications

What Sets You Apart:
Bachelor's degree in marketing, business, or related field.
More than 5 years of relevant industry experience in Brand Strategy or Customer Marketing, preferably in a B2B agriculture inputs industry such as chemicals, seeds, or fertilizer.
Knowledge of best practices in brand strategy development and implementation in new markets within the agriculture industry and experience leading adaptation of brands into global markets.
Strong understanding of the principals of brand management and experience. Familiarity with tools, technologies, and best practices associated with managing brand guidelines.
Demonstrated ability to manage a diverse group of stakeholders and manage projects, timelines, and agencies to develop and implement brand strategies for a portfolio of multiple go-to-market brands.
Familiar with channel strategies and best practices in brand development.
Strong Microsoft PowerPoint and Excel skills. PowerPoint skills must be advanced beyond basic slide making and include experience in storyboard development.

Additional Information

What We Offer:
Full Benefit Package (Medical, Dental & Vision) that starts the same day you do
401k plan with company match, Profit Sharing & Retirement Savings Contribution
Generous vacation package and9 Paid Holidays
Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts among others
A culture that promotes work/life balance, celebrates diversity, and offers numerous family-oriented events throughout the year
WL:4A
Salary Range $96,800 - $121,000

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Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.