at Sapient Corporation in Chicago, Illinois, United States
Job Description
Company Description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.Job Description
The Razorfish Strategy and Performance team is looking for a GVP Connections Strategist who brings expertise in helping brands better connect with their customers in direct and addressable channels across the complete customer lifecycle. With a strong CRM background, the GVP, Connections Strategist should understand consumer behavior and context, and be able to develop and orchestrate strategic communications and enhance CRM program capabilities.
This person should have solid business intuition, a collaborative spirit, and experience in driving growth for clients through CRM and integrated customer engagement. They will be responsible for creating strategies that increase our clients' relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content. In addition to addressable/owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate and end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.).
Responsibilities:
Create CRM strategies and models to enable or support the growth of our clients' business
Understand our clients' strategic priorities, challenges, and identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations to client stakeholders
Develop direct collaborative working relationships with key client stakeholders and regularly communicate insights and strategic recommendations to executive stakeholders.
Develop a deep understanding of the clients' category and unique business dynamics within the category
Lead the strategy for new business pitches
Contribute to Marketing and Demand Generation whether through writing thought leadership, supporting marketing events, speaking at industry events or other methods
Lead the use of data and analytics for decision making and measuring CRM effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.
Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research
Manage, guide and mentor junior and mid-level strategists and ensure that teams are motivated and retained by giving them opportunities to expand and grow on new, interesting projectsQualifications
As a guide, 15 years of demonstrated excellence in CRM, direct marketing or customer engagement strategy, within consulting or agency environments
A proven leader and relationship builder with an authoritative presence and confident communication and presentation style with executive-level clients and will be easily accessible to all levels of the agency and client... For full info follow application link.
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.
