CX Intelligence Analyst

at Rapp Worldwide Illinois in Chicago, Illinois, United States

Job Description

RAPP Chicago is looking for a CX Intelligence Analyst to join our award-winning Experience Strategy team.
WHO WE ARE:
We are RAPP - world leaders in activating growth with precision and empathy at scale.
As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
The Customer Experience Intelligence (CXI) Analyst supports the development, execution and application of scalable intelligence products and proprietary research for the RAPP US Network. Customer Experience Intelligence is a division of the Strategy practice, which also includes the Experience Strategy and UX teams. Working in close partnership with our strategic, marketing sciences and client counterparts across all of our US offices, the CXI team provides a useful and differentiating base of consumer, market, vertical, brand and marketing channel knowledge designed to arm cross-functional teams with inputs that give RAPP client teams a "head start" and competitive advantage to grow relationships, inform customer experience design opportunities and inspire creativity.
CXI analysts are inherently curious, critical thinkers and creative problem solvers who know the landscape of available data, understand the role and application of data in decision making, can extract actionable value and insight from data, and can determine the right methods, techniques and research strategies required to facilitate desired learning.
YOUR RESPONSIBILITIES:
Support the activation and application of codified CXI intelligence solutions across existing clients and new business efforts, including initial secondary and syndicated data pulls, data aggregation, data processing/manipulation and data visualization / interpretation against defined product specifications and requirements
Support the design, development and analysis of proprietary and custom CXI primary research initiatives, including survey programming and QA as well as initial data processing and analysis for both quantitative and qualitative efforts
Conduct requested desk research using secondary/syndicated data sources (e.g., Simmons, Forrester, eMarketer, Omnicom proprietary platforms), including specific data points, benchmarks, consumer, category or competitive intelligence and associated synthesis to support CXI and strategy team deliverables
Support development of new proprietary research and CXI intelligence solutions through active participation in R&D efforts, vetting and exploration of new data sets, etc.
Document new processes and methodologies as they are defined
Monitor and assess the landscape of other data providers and competitive intelligence solutions as in input into the CXI R&D process
REQUIREMENTS:
Interested in pursuing a career in marketing strategy, planning, marketing research, consumer insights, marketing analytics or related field
Appetite for conceiving innovative new products, tools and methodologies for use with marketing decision-making
Tech-savvy, self-starting, entrepreneurial, endlessly curious and loves data
Effectively balance art & science, believe variety is the spice of life (and career)
Effective time management & organization skills
Positive can-do attitude
Data Creativity & Creative Problem-Solving: Curious to discover of the landscape of available data and understand the role and application of data to determine the right methods and techniques to facilitate desired learning and decision-making
Extract Value from Data: Can detect the "signal in the noise" through curious and thoughtful interrogation of relevant and available inputs
Storytelling & Presentation: Ability to follow direction to support client-ready written (Keynote and/or PPT) and verbal communications that embody a) insights ("What") b) Impacts... For full info follow application link.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.