at Ford Motor Company in Springfield, Illinois, United States
Job Description
About Integrated Services
Launched in 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with software updates that make the experiences even better over time. Integrated Services is at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
About the Role
Ford Integrated Services Marketing is seeking a Manager of Messaging Strategy & Insights to join our growing Integrated Services MarCom team. This role is crucial in developing and executing compelling messaging for individual products in Ford’s portfolio, and for cross-portfolio messaging.
In this role you’ll work closely with Product, Product Marketing and Business teams to develop a Consumer Insights-driven approach to messaging and go to market strategies translate complex product offerings into simple customer value propositions. You’ll be responsible for developing a framework for how and when we field research and establish a strategic architecture that helps to organize how products are launched in-market with customers. You’ll be the hub of the wheel for consumer insights, serving as the front door with Research & Data to standardize our research methodology, establish a learning agenda and identify actionable insights around customer journeys, purchase drivers and behaviors.
What you’ll do…
+ Utilize consumer data, market insights and audience analysis to ground a data-driven approach to messaging strategies and product value propositions
+ Serve as the centralizing function to synthesize all past and active consumer research for Integrated Services to define an iterative and actionable learning agenda across current and emerging products
+ Establish a finger on the pulse of competitive activity and actions including spend, messaging and perceptions
+ Responsible for driving team clarity and elevating action plans based on market dynamics and competitive trends including messaging strategy and media investment
+ Identifying and prioritizing key research initiatives on behalf of broader MarCom team
+ Develop and execute comprehensive messaging hierarchies strategies for Integrated Services at a portfolio and product level, focused on deep customer targeting research
+ Develop comprehensive strategy that is easily digestible to internal stakeholders.
+ Elevate consumer insights and behaviors into briefings and executions plans to maximize business efficacy
+ Ensure strategy is implemented into creative briefings and final creative products.
+ Analyze content performance, identify areas for improvement, and optimize content strategies based on data insights
You’ll have…
+ Bachelor’s degree or professional equivalent
+ 10+ years of experience in marketing, with a focus on research & messaging strategy
Even better, you may have…
+ Proven experience developing and implementing content strategies for complex products, services or portfolio offerings. Subscription/DTC experience a plus.
+ Strong understanding of integrated marketing, DTC, digital marketing and KPIs
+ Passion for data & analytics to inform content insights
+ Bias for action towards optimizing performance
+ Experience working in the automotive and/or technology industries (not mandatory)
+ Ability to prioritize work across engagements based on short and long-term needs
You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://fordcareers.co/LL5NonHTHD
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
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Requisition ID : 33409
