at Yahoo Holdings Inc. in Champaign, Illinois, United States
Job Description
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
We are seeking a highly motivated and results-driven Native Sales Director to join a growing team and contribute to the success of our sales efforts across the Yahoo Network. As a Native Sales Director, you will be responsible for building and nurturing strong agency and client-direct relationships by providing strategic guidance. Your primary focus will be on selling native solutions to clients, helping them achieve their marketing objectives and driving revenue growth for Yahoo.
Responsibilities:
Sales Strategy and Revenue Generation:
- Develop and execute a strategic sales plan to achieve revenue targets.
- Identify and target potential clients, including advertisers, agencies, and brands, to promote the value and benefits of Yahoo's native solutions.
- Build and maintain a robust sales pipeline, tracking leads and opportunities to ensure consistent revenue growth.
- Collaborate with the sales team and senior management to create effective sales strategies and tactics.
Client Relationship Management:
- Establish and nurture strong relationships with key decision-makers at client organizations, acting as their trusted advisor.
- Understand client business objectives, marketing goals, and challenges to propose tailored solutions.
- Conduct presentations & product demos to showcase the capabilities and advantages of the Yahoo native solutions.
- Provide exceptional customer service, ensuring client satisfaction and retention.
Consultative Selling and Solution Development:
- Analyze client needs and objectives, leveraging your expertise in programmatic, social, and content marketing to develop customized solutions.
- Collaborate with internal teams, including operations, marketing, and product development, to ensure client requirements are met.
- Stay up to date with industry trends, competitive landscape, and emerging technologies to provide strategic insights and recommendations to clients.
Cross-functional Collaboration:
- Work closely with product and engineering teams to provide customer feedback, contribute to product roadmap discussions, and identify areas for improvement.
- Collaborate with the account management team to ensure seamless onboarding, campaign execution, and optimization for clients.
- Coordinate with the finance and legal departments to negotiate contracts and ensure compliance with company policies.
Qualifications:
- Bachelor's degree in business, marketing, or a related field is preferred but not required (advanced degree preferred).
- Proven track record of success in digital advertising sales, preferably within the programmatic advertising ecosystem.
- In-depth knowledge of demand-side platforms (DSPs) and programmatic advertising technologies.
- Strong understanding of the digital advertising landscape, including trends, challenges, and industry best practices.
- Exceptional sales and negotiation skills, with a demonstrated ability to close deals and exceed revenue targets.
- Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and concise manner.
- Strong analytical and problem-solving abilities, with the capability to leverage data to drive strategic decision-making.
- Self-motivated, proactive,...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
