Video Partnership and Promotions Manager - JR0024552_IL

at Yahoo! Inc. in Champaign, Illinois, United States

Job Description

Yahoo Finance is the world's #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 150M visitors globally each month, representing over $20 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms. With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.

The Video Partnership and Promotions Manager will play a pivotal role in improving promotional focus and lead time for Yahoo Finance video and audio programming across third-party platforms and linear video channels, working with YF's off-site distribution partners to drive awareness and viewership.

The ideal candidate for this role has a proven track record of executing similar programs for other brands seeking to achieve similar goals in new audio and video distribution channels. This includes the fast-evolving world of "connected TV," a term that embraces "over the top" channels delivered via set top boxes, third party apps, free over the air "diginets" and the major platforms offered by Google and YouTube, Amazon and Apple.

Working with Yahoo's editorial video team, the manager will develop messaging and partner communications about upcoming shows, news events, and programming themes. The role will rank and articulate to the rest of the organization the priorities of partners and refine the overall positioning of YF's offers in the context of the wider TV audience's interests. The manager will ensure that marketing, communications, business development, data, and sales teams within Yahoo are aware of and energized about YF video initiatives, sharing with them the offsite promotional focuses to align with onsite efforts.

You will report to the leader of our Video Programming group. The job will be based in Yahoo Finance's Manhattan headquarters, and regular in-person presence will be essential to effectiveness in the role.

More about the role:

• Strategic Partnership Support: Identify, evaluate, and negotiate key promotional tactics that will drive growth, brand visibility, and audience engagement for Yahoo! Finance channel.
• Promotional Strategy & Execution: Design and implement comprehensive marketing strategies that align with the company's overall programming objectives. Oversee the execution of partnership marketing initiatives, ensuring timely delivery and alignment with brand guidelines.
• Collaborate with Internal Teams (marketing, programming, business development, designers, video editors, ad ops, etc) to create integrated tactics and campaigns that leverage the partnerships platforms to promote Yahoo! Finance programming content.
• Relationship Management: Build and maintain strong relationships with partners. Act as the primary point of contact for all partnership marketing and barter-related inquiries and communications. Ensure regular communication of changes to programming and new additions to the offer, and flag any rising issues to business-development colleagues.
• Audience Growth and Engagement: Develop strategies to attract and retain diverse audience, including individual investors and financial professionals.
• Marketing Research and Trends : Stay abreast of industry trends, competitive landscape and emerging opportunities in the streaming space.

Basic...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity