Digital Deployment Manager

at Caterpillar, Inc. in Peoria, Illinois, United States

Job Description

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

The Caterpillar Rental & Used Division is hiring a Digital Deployment Manager to lead a team that manages our digital and rental collaboration efforts and digital tool adoption between Caterpillar, Dealers, and Customers.

Learn more here: https://youtu.be/MAQQfNk6Vys?si=QvPT0PS1Y6Iqd81o

Role Summary: Develop and manage deployment and marketing strategies for Cat Rental & Used digital products including anonymous, remembered and logged-in experiences for customers and back-end management for dealers. Lead a team of digital deployment consultants responsible for rental digital tool deployment and customer engagement in support of Rental Revenue growth. You will play a significant part in collaborating with internal Rental and Used teams, suppliers and Cat dealers to achieve marketing objectives to contribute to innovations that drive digital marketing excellence.

What You Will Do:

+ Lead deployment strategy and dealer implementation of rental and used digital technology and data tools.

+ Lead strategy and KPI alignment with the digital product management team and internal business partners

+ Directly engage with dealers and field sales teams to drive activation on rental and used equipment leads

+ Directly engage with dealer technology teams to ensure proper resourcing and timing for key digital platform integrations and determine coverage strategy for Digital Consultant team

+ Represent the business on digital transformation projects to ensure alignment with business goals and objectives

+ Evaluate existing marketing technology and data systems, sharing improvement recommendations.

+ Plan, prioritize, and manage marketing technology roadmaps, resources, and risks in partnership with the digital product management team

+ Research and recommend best practices for leveraging emerging marketing technology and data trends.

+ Mentor teams and manage associated budgets.

+ Monitor the marketing technology landscape and provide guidance to maximize performance.

What You Will Have:

+ Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

+ Builds the strategic thinking capability of the group.

+ Interprets available data and analyses when creating business plans.

+ Recommends ways to position the organization for long-term competitiveness.

+ Evaluates the effectiveness of digital marketing programs, andoptimizes current digital marketing techniques and channels.

Top Candidates Will Have:

+ Rental experience in a customer facing role

+ Strong experience with digital marketing strategies

? Additional Details:

+ Preferred Work Location: Peoria, IL, Chicago, IL, Dallas, TX

+ Domestic Relocation is offered to preferred work locations

+ Caterpillar operates in a hybrid work model, requiring 3 days per week of onsite work

+ Travel is up to 30%

+ Additional locations for applicants current residing within a 50 mile radius of a Caterpillar location may be considered

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

Your Work Shapes the World

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.

\#LI #careers

Posting Dates:

July 31, 2024 – August 14, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals – Including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .