at Alight Solutions LLC in Chicago, Illinois, United States
Job Description
Your candidacy is currently being considered for a requisition for an Alight Inc group company. As you may be aware, Alight has announced intent to divest its Payroll & Professional Services business to HIG Capital. After the transaction closes, this position will be aligned to the new Payroll & Professional Services owned by HIG Capital ('Divested Group'). By applying for this position which will be with the Divested Group company, you understand and agree to the information you submitted for your application with Alight being shared with the Divested Group company. In addition, if you are made an offer of employment, it will be contingent on your undergoing and successfully completing a background check consistent with the Divested Group company employment policies.
The Field and Demand Generation Marketing Manager role will provide strategic, operational, and hand-on executional marketing support to support our North American Professional Services business. The activities will directly support and drive demand generation, help to enhance and differentiate Alight Solutions in the sales process, increase customer intimacy and drive growth.
This role will support the North American commercial organization and collaborate with marketing peers globally This role requires marketing expertise to help drive demand generation, increase brand awareness, and initiative and drive to propel sales opportunities and pipeline growth.
Responsibilities
Create, design, and implement a regional digital first marketing strategy to support and deliver and drive sales goals, focused on demand generation (MQO/SQO).
Lead and develop a high-performing marketing program which delivers on-time and on-budget demand generation programs that span multiple marketing channels and outlets
Work closely with sales teams to ensure marketing efforts align with sales objectives and contribute to revenue targets
Create tailored campaigns to address various audiences, personas and industry sectors
Lead Alight Solutions' presence externally at key trade shows, conferences, and events
Work with other marketing disciplines including product and content marketing, global design, and marketing automation to develop digital customer journeys & compelling marketing assets.
Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.
Manage the field marketing budget efficiently, exploring opportunities to maximize ROI while closely monitoring expenses.
Develop close collaboration & intensify partner programs with leading technology providers in your region with the objective to drive demand.
Drive innovation by challenging conventional B2B marketing approaches and uncovering new ways to enhance scalability and ROI.
Experience
3-5 plus years of marketing management experience ideally in the technology or HR space
1-2 years working directly with Sales and Sales leadership in a Field or related marketing role capacity
Skills
Ability to plan, organize, monitor and execute multiple projects on-time and within budget
Self-starter & hands-on mentality - this role requires someone who can roll up their sleeves and execute on campaigns
Ability to balance strategic thinking with executional excellence
Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs
Strong communication skills (the gift of the gab), looking for strong verbal and written articulation skills
Strong collaboration skills, real team player
Strong written and verbal communication skills and expert presentation skills
Highly organized and ability to work in a fast-moving, international, complex matrix environment
Experience with leveraging marketing automation tools/platforms and CRM systems
Flexible Working
So that you can be your best at work and home, we consider flexible working arrangements wherever possible.
Benefits
We offer programs and plans for a healthy mind, body, wallet and life because it's important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.
Our... For full info follow application link.
Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an
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