at Workday, Inc in Chicago, Illinois, United States
Job Description
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
At Workday, we value our candidates' privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
About the Team
Workday's Global Partner Marketing team helps Workday drive business growth and strengthen market position through strategic partnerships, co-marketing and partner-led marketing.
Ecosystem Marketing Center of Excellence (CoE)
Purpose: Empower, amplify, and scale partner-led marketing to expand reach, generate pipeline, and spark innovation.
Vision: A dynamic marketing engine built on strategic media, content, and communications infrastructure-enabling Workday to Market-To, Market-Through, and Market-With partners more effectively.
About the Role
Who We're Looking For
The Workday global partner marketing team is seeking a collaborative and experienced marketer to lead our partner marketing efforts focused on Workday's Innovation Partners, the Built on Workday (BoW) program, and optimizing partner Marketplace App listings on Workday Marketplace.
This role will work in tight collaboration with the Global Partner Organization (GPO), Workday's preferred agencies as well as the broader marketing team in order to engage the Workday Partner ecosystem, and to drive awareness and pipeline for Partners' solutions and Marketplace Apps.
This individual, reporting to the Director, Global Partner Marketing Ecosystem Center of Excellence (CoE), will strategize, execute and manage programs and activities supporting Workday's Innovation Partners. This is a highly visible global role.
This role will directly contribute to:
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Supporting rev share model by helping Partners create awareness and drive demand for their Partner built apps and solutions.
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Partner-built Marketplace solution/app visibility by driving best-in-class marketing execution.
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Equipping partners with effective marketing resources / tools / assets to increase adoption and awareness of their apps amongst Workday customers and prospects.
Key Responsibilities
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Supercharge partner-led marketing for Marketplace Apps by:
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Developing and executing the 'App Marketing Masterclass', a scalable enablement program with best practices, toolkits, and training and asset templates.
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Managing and evolving the App-Marketing Demand Generation program, leveraging third-party support to generate leads for partners.
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Creating tailored marketing assets that help partners effectively market their apps - monitoring adoption / utilization and eventual campaign metrics.
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Developing content strategies that amplify Innovation Partners and their Marketplace Apps
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Managing and coordinating Innovation Partner-First content such as articles, blogs, and the "What I Built on Workday" podcast.
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Collaborating with content, social, and thought leadership teams to ensure Innovation Partner stories reach the right audiences.
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Enhance Partner's Marketplace exposure and engagement by:
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Working closely with the Marketplace team to develop promotional opportunities, featured content, and partner showcase strategies for partner Marketplace Apps.
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Identifying new avenues to drive app discovery, adoption, and customer success.
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What Success Looks Like - Marketing through, with and to our partners
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Increased demand and adoption for Partner-Built Marketplace Apps and solutions
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Higher engagement and visibility internally and externally for Innovation Partners via content strategy and co-marketing.
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Delivering a structured, scalable marketing support system that empowers partners to market their solutions more effectively.
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Building increased alignment between Workday's ecosystem marketing strategy, corporate marketing strategy and Innovation Partners.
Basic Qualifications
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Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
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10+ years of B2B marketing experience within technology oriented companies with at least five years in digital, customer or partner marketing
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Strategic thinker with a partner-centric mindset and a passion for technology and innovation
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Excellent leadership and team management abilities, with a track record of developing and mentoring marketing pros
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Proficiency in marketing automation, CRM, and analytics tools.
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Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Other Qualifications
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Exceptional communication skills, both written and verbal
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Candid, self-starting
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Agility and ability to prioritize is critical
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Strong executive presence
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Sense of humor
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