Manager, Customer Marketing

at Motus, LLC in Chicago, Illinois, United States

Job Description

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.  

At Motus, were dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether. 

Position Description: 

Were seeking a high-impact, growth-minded Manager, Customer Marketing to lead initiatives that drive engagement, retention, advocacy, and expansion across our customer base. Reporting to the Sr. Director of Growth, youll partner closely with Sales, Customer Success, and Product Marketing to deliver programs that uncover new opportunities, drive cross-sell and upsell motions, and turn satisfied customers into power users and advocates.  

Position Duties:  

• Develop and Implement Expansion Campaigns: Design targeted marketing programs to drive adoption of additional products across customer segments.  
• Partner with Go-to-Market Teams: Collaborate with Account Management and Customer Success to identify account expansion opportunities and develop new pipeline-driving initiatives.  
• Own Customer Lifecycle Communications: Build compelling programs to move customers from onboarding to adoption to expansion.  
• Enable Customer Advocacy: Cultivate promoters through reviews, referrals, case studies, and testimonials that support both expansion and acquisition efforts.  
• Support Product Adoption: Work with Product Marketing to launch new features and educate customers on how to get the most value from their investment.  
• Track & Optimize Performance: Define and measure KPIs, using insights to iterate and improve campaign performance.  
• Play a Key Role in our Customer Events: Partnering with Events, Content, and Sales teams, support our annual customer conference and customer roadshows to deepen customer relationships and build pipeline.  

Desired Skills & Experience:  

• 4+ years of experience in customer or lifecycle marketing, preferably in a B2B SaaS environment.  
• Data-driven approach emphasizing outcomes, insights, and continuous optimization. 
• Shown ability to plan and implement programs that drive expansion, adoption, and engagement. 
• Tight-knit collaboration skills with experience working closely with Sales, Customer Success, and Product teams. 
• Dedication to prioritizing customer experience and eagerness to improve customer interactions 
• Excellent written and verbal communication skills 

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