Senior Product Marketing Manager

at Motus, LLC in Chicago, Illinois, United States

Job Description

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally. 

At Motus, were dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether. 

Position Description:  

As Senior Product Marketing Manager, youll be responsible for product messaging and positioning, GTM launch strategy, and driving product adoption for SMB and consumer product lines. Youll use your expertise to collect customer insights, craft compelling narratives, develop competitive strategies, and design value propositions for SMB buyers.  

This role will report into the Vice President, Product Marketing, and collaborate closely with partners across the Product, Sales, GTM Enablement, and Marketing teams to execute and optimize high-impact go-to-market plans.  

If you are excited to break into new market segments, think strategically about product go-to-market, and develop customer-centric storytelling come talk to us!  

Position Duties:  

• Conduct market, competitive, and customer research to understand our customers and their context; enable cross-functional partners to act on these insights, inclusive of defining pain points, ideal customer profiles, buyer personas, and winning value propositions.  
• Develop positioning based on a deep understanding of customer use cases and product capabilities to differentiate Motus; reinforce our position with messaging, testimonials, data, and other proof points. 
• Own go-to-market strategy for consumer and SMB product offerings. Drive product launches, prioritize and enable advocacy channels, partner with the enablement team to equip GTM teams, and optimize marketing plans to drive adoption and retention. 
• Inspire and influence cross-functional teams, such as product, demand gen, and sales, to deliver against your go-to-market strategy. 
• Communicate opportunities to Senior Leadership with clear direction and understanding of the data driving insights.  

Desired Skills & Experience:  

• 6+ years of experience in product marketing, marketing, or business strategy roles.  
• Experience developing insights for the SMB audience. 
• Excellent grasp of both B2C and B2B marketing and product launch strategy. 
• A customer-centric attitude that drives you to use insights in crafting messaging, positioning, and product strategy. 
• Proven ability to learn quickly, adapt to new challenges, and optimize how work gets done in a fast-paced environment. 
• Shown ability to analyze data and translate insight into actions that improve outcomes. 
• Strong analytical and problem-solving skills. 
• Excellent written and verbal communication skills. 
• Ability to work cross-functionally with and influence collaborators ac
  
  
  
  Equal employment opportunity, including veterans and individuals with disabilities.
  
  

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