at WINDOW TO THE WORLD COMMUNICATIONS in Chicago, Illinois, United States
Job Description
WTTW (Chicago PBS) and WFMT (classical music radio station) are seeking a full-time Membership Marketing Manager to join its Membership marketing and fundraising team. This fast-paced and outcomes-driven position is responsible for managing the successful execution of a variety of fundraising campaigns and initiatives. The person in this role will develop marketing strategies to grow and retain the membership base and increase revenue for the organization. The ideal candidate is an enthusiastic and collaborative self-starter who is energized by metrics and careful campaign management and is passionate about the mission and value of public media.
KEY RESPONSIBILITIES:
- Lead the strategy, planning, and execution of direct marketing campaigns across channels (direct mail, email, digital, etc.) to acquire, upgrade, and retain members.
- Translate organizational goals into marketing tactics that build deeper member engagement and maximize revenue.
- Manage all aspects of campaign execution: budget, messaging, creative development, production timelines, segmentation, data pulls, and inventory control.
- Develop and manage cultivation strategies and campaigns that deepen engagement with current members and broader audiences, fostering long-term loyalty and increased support.
- Partner with database operations to leverage member data for strategic segmentation, campaign targeting, and performance analytics.
- Develop and maintain dashboards and reporting tools to track KPIs, evaluate outcomes, and generate actional insights to guide future campaigns.
- Manage vendor relationships (print, data, creative, mail houses, fundraising services, etc.) to ensure high-quality and on-time deliverables.
- Work with adjacent departments and functions (member/audience services, database operations, etc.) to maintain quality and integrity of member/audience relationships and database.
- Act as a mentor and resource within the team, providing training and guidance to uphold best practices in direct marketing and campaign execution.
- Perform other duties as assigned.
