Senior Product Marketing Manager - Marketing Solut

at TransUnion LLC in Chicago, Illinois, United States

Job Description

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What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team - you'll work with great people, pioneering products, and cutting-edge technology.

The Product Marketing team is tasked with driving adoption of TransUnion's global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.

What You'll Bring:
Expert understanding of the advertising and marketing ecosystem
Familiarity with different types of consumer data for use in marketing and advertising
Experience working with identity data and use cases specific to marketing and advertising, including experience working with privacy, data collaboration and clean rooms
A love for telling stories and finding ways to simplify complex subjects
Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
Obsession with customer insights and a curiosity for the "why behind the buy"
Passionto trackemerging trends,competitiveapproachesand use cases tocommunicate effective and relevant valuepropositions
Excellent communication and public speaking skillswith ability to communicate across all levels of anorganization

We'd love to see:
6+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry is a plus
Comprehension of marketing identity resolution and enrichment, audience targeting, media strategy, media planning, data management, onboarding, remarketing, and data science is an advantage
Familiarity with working cross-functionally in a complex matrix organization and an ability to indirectly manage cross-functional roles
Self-motivated and able to work in an organized way in a fast-paced environment with minimalsupervision
Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
Strong project management skills, attention to detail, and bias towards execution
Exceptionalcontentwriting and presentation skills
Education: Four-year accredited college degree required. MBA preferred

Impact You'll Make:
TransUnion offers a broad array of products customized to each aspect of our clients' business. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics.Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.
As TransUnion evolves and expands offerings into new markets, the Sr. Advisor, Product Marketingrolesupportsthe growth oftheTruAudience Marketing Solutionsbusinessthrough the developmentof go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content.Your impact to the success of the team will include the following:
Develop successful go-to-market programs to ensure organizational readiness to sell andachieve productrevenueobjectives, with an emphasis insalesengagement tool and strategy development
Createtailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar, thought leadership, events, press releases, and partner marketing tactics
Share expertise and best practices for marketing communications, plans, promotional materials and strategies tomeetproduct revenueobjectives
Advocate for voice of the customer, and seek in-market testimonials to create a feedback loop to inform strategic... For full info follow application link.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.