Director of Marketing - Automotive

at Union Leasing Inc. in Oak Brook, Illinois, United States

Job Description

Recognized as one of the Best Places to Work in Chicago by Fortune Magazine and Great Place to Work, Sasser prides itself on supporting an employee-driven, opportunity-based culture that empowers, recognizes, and rewards its employees. From highly competitive benefits to exciting employee events to organic, grassroots philanthropy and volunteerism, Sasser is an awesome place to begin and grow your career. We are a transportation asset services and management company with roots dating to 1928. Sasser's subsidiary units are leaders in providing commercial- and industrial-focused rail, automotive, and containerized shipping solutions, including asset leasing, fleet administration management, asset repair and maintenance, and innovative technology services.
Sasser Family Companies includes subsidiaries Chicago Freight Car Leasing, Union Leasing, CF Rail Services, Express 4x4 Truck Rental, and Falcon Lease. To learn more about what makes Sasser special, visit www.sasser.com.

Established in 1955, Union Leasing provides flexible vehicle lease financing and highly customized fleet management services to corporate and rental customers nationwide.
As a Director of Marketing, Here's What You'll Do
The Director of Marketing will oversee and execute marketing strategies, developing and executing of lead generation strategies, assisting in sales support activities, trade show management, marketing material development, SEO and website strategies, budget management, competitive intelligence, etc. This role is responsible for driving revenue growth, increasing brand awareness, and expanding our customer base by creating and implementing effective sales and marketing campaigns. This role is pivotal in driving growth, building brand awareness, and developing an innovative Go-To-Market (GTM) strategy. This role will have a deep understanding of both the fleet management and commercial vehicle rental industries, strong leadership capabilities, and the ability to craft and execute marketing strategies.
Director of Marketing Role and Responsibilities
Strategy Development and Execution:
Lead the creation and execution of a comprehensive marketing strategy to drive growth and increase market share for both Automotive businesses.
Develop and refine the company's Go-To-Market (GTM) strategies for new product launches, market expansions, and competitive positioning.
Identify and capitalize on market opportunities, emerging trends, and customer needs to ensure the company's offerings are at the forefront of industry developments.
Use insights to inform product positioning, messaging, and campaign strategies, ensuring the company stays ahead of competitors in terms of value proposition and market needs.
Establish and manage relationships with external marketing agencies to execute campaigns and initiatives that align with the company's goals.
Collaborate between the internal marketing team and external agencies to develop creative assets, digital content, and promotional materials.
Regularly evaluate agency performance and ROI, making adjustments to ensure maximum effectiveness of partnerships.
Brand Positioning & Awareness:
Drive the company's brand identities, ensuring consistency and differentiation in the marketplace.
Build and manage campaigns that elevate Sasser's Automotive brands' presence and resonate with key customer segments such as fleet operators, logistics managers, and transportation companies.
Collaborate with internal teams to ensure brand guidelines and messaging are consistent across all marketing materials and communications.
Develop industry and trade association marketing and promotional strategy. Lead trade show attendance and promotion activities.
Oversee website strategy, content development, and performance optimization to ensure alignment with brand messaging, SEO best practices, and lead generation goals, partnering with internal teams and external developers as needed.
Customer Acquisition & Retention:
Work closely with the sales teams to align marketing efforts with lead generation and customer acquisition goals.
Responsible for all external leads and qualifications for websites, tradeshows and other avenues.
Work with sales teams to create and execute individual prospecting strategies and new business development activity.
Implement... For full info follow application link.

The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.