AWM, Marcus by Goldman Sachs, Integrated Marketing

at Goldman Sachs & Co in Chicago, Illinois, United States

Job Description

ASSET & WEALTH MANAGEMENT
Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.

MARCUS BY GOLDMAN SACHS
The firm's direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity.
RESPONSIBILITIES AND QUALIFICATIONS
The Marcus US Marketing team is responsible for driving growth and end to end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We're a data driven team that's hyper-focused on performance, measurable impact, customer insights & experience and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations.
Marcus is growing fast - and looking for bold thinkers and doers to help us fuel the next wave of growth. We have been very successful in our acquisition program to date, and are looking to expand our marketing program. As VP of Integrated Marketing, you will be a senior leader on the Marketing Acquisition team, responsible for translating market and audience insights into impactful brand strategy and execution. This role will drive brand awareness, favorability, and creation and execution of integrated go-to-market plans across channels to support breakthrough growth. Day to day, VP of Integrated Marketing will oversee Marcus' brand strategy and integrated marketing efforts, including partnering with research on consumer insights, developing narrative and positioning, aligning creative, media, content and performance strategies into measurable, cohesive and effective campaigns. You will work closely with business leadership, marketing colleagues, and product and pricing to ensure seamless alignment between brand initiative, performance marketing activities, and overall business strategy.
Responsibilities:
Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams
Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications)
Oversee creative development and advertising process
Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation
Oversee execution, launch campaigns, working with paid media team and agency partners
Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts
Build out a brand and integrated marketing infrastructure, including operating model with acquisition team
Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team
Oversee our creative agency strategy and manage day to day relationship
Work with PR team on any press releases, media outreach, content strategy
Keep pace on competitive landscape and spend
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
Minimum of 10 years of experience in marketing, with at least 5 years in an integrated or brand marketing leadership role
Minimum of 3 years experience within financial services / consumer banking
Proven track record of developing and executing successful cross-channel campaigns with measurable business results
Excellent analytical and problem-solving skills.
Strong communication and interpersonal skills.
Ability to work effectively in a fast-paced, dynamic environment.
Experience managing and developing a team of marketing professionals.
Strong financial acumen and experience managing marketing budgets.
Able to work in a regulatory environment with legal & compliance partners
Desired Characteristics:
Good balance of strategic thinking as well as execution. Performance and impact... For full info follow application link.

The Goldman Sachs Group, Inc., 2018. All rights reserved Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.