Social Media Specialist

at Gorman & Company in Rockford, Illinois, United States

Job Description

Position: Social Media Specialist
Location: Rockford, IL
Job Id: 1111
# of Openings: 1

Social Media Specialist (Multi-Property)
Embassy Suites by Hilton Rockford Riverfront | Brewhouse Inn & Suites, Milwaukee | Stella Hotel & Ballroom, Kenosha
30 hours/week | Full Benefits Included

Bring your creative spark to three one-of-a-kind hotels where history, design, and hospitality converge. We're looking for a Social Media Specialist to craft compelling content, shape vibrant online communities, and elevate the digital presence of our boutique and branded properties. This role offers the rare opportunity to lead social media strategy for three unique destinations-all with their own stories and audiences.

You'll oversee digital storytelling for:
Embassy Suites by Hilton Rockford Riverfront, a dynamic all-suite hotel set along the Rock River featuring two restaurants, a rooftop bar, 160 guest rooms, an expansive conference center, and over 30,000 square feet of event space
The Brewhouse Inn & Suites, a nationally recognized historic hotel in Milwaukee's Brewery District, offering industrial-chic style, modern suites in a former brewery, and a top-rated onsite restaurant
The Stella Hotel & Ballroom, a full-service boutique hotel in downtown Kenosha that blends 1900s architecture with modern design, featuring 80 rooms, event spaces, a ballroom, a cafe, and a vibrant food and beverage program

Job Duties:
Develop and execute strategic social media plans for all three hotels to grow brand awareness and engagement
Create, curate, and schedule captivating content (video, photo, and written) across Facebook, Instagram, TikTok, LinkedIn, and X
Film and edit short-form video content that brings each property's personality to life, including behind-the-scenes moments, guest experiences, and events
Monitor and respond to comments, messages, and mentions to build loyal digital communities
Analyze platform metrics and audience trends to optimize content and drive performance
Partner with marketing, sales, and events teams to support campaigns and drive bookings
Manage paid promotions and boosted content to reach key target audiences

Job Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or a related field
At least 1 year of social media experience, preferably in hospitality, tourism, or lifestyle industries
Proven ability to create and edit dynamic video content for TikTok and Instagram Reels
Excellent writing and storytelling skills with an eye for brand tone and visual cohesion
Familiarity with Canva, Adobe Creative Suite, or similar design tools is a plus
Experience using social media management and analytics platforms
Strong organizational skills and the ability to work independently

Benefits:
Competitive salary starting at $20/hour-$25/hour
Full benefits eligibility at 30 hours/week
Medical, dental, and vision insurance
Short- and long-term disability
14.5 days of PTO plus paid holidays
Paid parental leave
401(k) with up to 6% company match

Creative flexibility and collaboration with a dynamic, supportive team

If you're ready to shape the voice of hotels that blend modern flair with timeless character-and do it all in a flexible, creative role-we'd love to meet you. Apply today and help us share stories worth remembering.
Pay Range: $20 - $25 per hour
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Gorman & Company is an Equal Employment Affirmative Action Employer.