Email Marketing Specialist

at Cole-Parmer in Vernon Hills, Illinois, United States

Job Description

Job Title: Email Marketing Specialist      

Reports To: Director, Digital Marketing

Position Location: Vernon Hills, IL

FLSA Status (Exempt/Non-Exempt): Exempt

Position Summary: 

The Email Marketing Specialist will be responsible for promoting the business brand, products, and services through the email channel. The individual will play a crucial role in the planning, execution, and optimization of our email marketing campaigns, driving awareness, traffic, and engagement. A successful candidate will have the ability to create engaging content, have a keen eye for detail, and possess strong communication skills.

Key Responsibilities: 

• Plan, execute, and monitor email marketing campaigns from conception to completion.
• Collaborates with internal teams and external agencies to create email marketing campaigns that align with overall marketing strategies.
• Develop compelling and creative email content, including copy and visuals, to drive engagement and achieve campaign objectives.
• Ensure all content is in line with brand guidelines and resonates with the target audience.
• Implement audience segmentation strategies by utilizing customer data and insights to optimize targeting, personalize content, and drive maximum impact.
• Conduct A/B testing on various elements of email campaigns (subject lines, content, timing, etc.) to optimize performance and enhance results.
• Utilize analytics tools to monitor email marketing performance (KPIs), extract meaningful insights, identify areas for improvement, and prepare regular reports for stakeholders.
• Implement and manage email automation workflows to streamline processes and improve efficiency.
• Keep abreast of industry trends, emerging technologies, platform updates, competitors and regulations (including CAN-SPAM and GDPR) to ensure campaigns are innovative, effective and compliant.
• Performs other duties as assigned.

Education: 

• Bachelor’s Degree from accredited higher learning institution in marketing, science, or related area

Experience: 

• 3+ years marketing experience in email marketing or related digital channel

Minimum Requirements/Qualifications:  

• Knowledge of, or actual working experience in life sciences, laboratory or process/industrial products preferred
• Familiarity with email marketing platforms and automation tools
• Must possess strong analytical, problem-solving, and decision-making skills and demonstrate the capacity to make appropriate decisions independently.
• Meticulous attention to detail, ensuring accuracy in all aspects of email content and campaigns.
• Thrives in a fast-paced, collaborative environment, efficiently works under pressures, within deadlines or other essential time constraints. 
• Excellent communication skills, both written and verbal, to communicate to all levels of the organization clearly and concisely.
• Ability to function in a sophisticated, matrix business environment.
• Strong work ethic and an ability to excel within a rapidly changing and growing organization. 

Compensation & Benefits:

• Salary Range: $50,000-$60,000, depending on location, experience, and qualifications.
• Benefits coverage begins on the first day of employment, including the following:
  
  
  • Medical, Dental, Vision Insurance
  • Disability Insurance 
  • Life Insurance
  • 401(k) company match
  • Paid Time Off (15 days annually)
  • Paid Holiday time (10 company-designated holidays)
  • Tuition Assistance 
• Additional benefits available with company package

This position has not been approved for Relocation Assistance.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all of the duties and responsibilities associated with it. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.