Digital Marketing Specialist

at WELLMAX USA CORP DBA STARLUX C in Elk Grove Village, Illinois, United States

Job Description

Wellmax USA Corp. is seeking a full-time Digital Marketing Specialist to work at its office in Elk Grove Village, IL. Candidate must have at least a Bachelor’s degree in Marketing, Digital Marketing or Marketing Analytics. Candidate is required to have 24 months of work experience as a Market Research Analyst, Marketing Analyst, Digital Marketing Associate or Business Development Specialist.

Candidate duties will include:

• Designing and measuring the results of A/B tests in order to improve marketing campaigns as well as using Google Analytics to track and analyze website visibility and traffic; 
• Using online Google AdWords and knowledge of SEO to manage the day-to-day tasks of paid search accounts, including bid, budget, keywords and ad optimization, to increase website visibility and traffic in order to create more sales opportunities; 
• Building predictive models and using Excel VBA, category analysis results, and market research results to differentiate prices for different products; 
• Utilizing technical data analysis skills to evaluate campaign performance in order to propose solutions to drive online business improvements. Using category profitability analysis results to pick up products for sale on online platforms and maintain cooperation with third-party platforms; 
• Answering business questions by using appropriate data discovery, validation, visualization, and manipulation of statistical techniques on databases. Implementing new product tracking and evaluation based on category profitability analysis and historical data; and 
• Conducting in-depth market and sales trend analysis by leveraging collected data, industry statistics, and trade publications. Using data-driven insights to anticipate market shifts, identify growth opportunities, and inform strategic decision-making.

Candidate must have 24 months of work experience using Google Analytics, Google AdWords and Excel VBA, and have Google Ads Search Certification, Google Ads Display Certification, and Google Analytics Certification. Candidate must also have taken at least 1 Digital Marketing Analytics or Digital Strategy and Planning course. 

Contact: alex@starluxcorp.com.