at Creative Circle, LLC in Chicago, Illinois, United States
Job Description
Position Overview:
Our client, an online university, is seeking a Senior Manager, Marketing to lead strategic marketing efforts for its high-impact nursing programs (BSN, MSN, and DNP). This freelance role is ideal for a seasoned marketing professional with experience in higher education or healthcare, who can drive brand reputation and enrollment growth through integrated campaigns with a strong focus on digital.
As the Senior Manager, you'll be responsible for developing and executing go-to-market strategies that highlight the university's leadership in nursing education-emphasizing quality, access, and student support. You'll collaborate across departments to ensure marketing efforts are aligned, effective, and optimized for performance. Key channels are: website/landing pages, paid social, email, SMS, organic social, and direct mail.
The role is remote, but there could be longer-term potential for candidates in Chicago, Minneapolis, or Columbia, MD who are willing to work a hybrid schedule eventually.
Key Responsibilities:
- Lead go-to-market strategy and execution for the university's Nursing programs.
- Collaborate with channel leads (paid media, CRM, SEO, social, influencer) to design and analyze inquiry-generating campaigns.
- Develop and manage content calendars, communication plans, and creative briefs.
- Partner with the Marketing Planner and PM to manage timelines and campaign readiness.
- Oversee marketing budgets and identify opportunities for optimization.
- Monitor campaign effectiveness and deliver actionable insights to improve ROI.
- Ensure creative work meets brand standards and compliance requirements.
- Represent Nursing in quarterly planning, creative reviews, and QBRs.
- Support cross-vertical initiatives that reinforce the client's brand and mission.
- Comply with all University policies and brand guidelines.
- Key Deliverables: Go-to-market strategy per initiative, campaign briefs, message frameworks, creative approvals, performance summaries (with Planner support), and enrollment growth outcomes.
Qualifications:
- Bachelor's degree in Marketing or related field required; Master's preferred.
- 7+ years of marketing experience, with 3+ years in higher ed or healthcare strongly preferred.
- Proven success leading vertical-specific marketing in regulated or professional categories.
- Experience managing integrated, multi-channel campaigns from strategy to execution.
- Strong project and budget management skills.
- Excellent leadership and communication skills; able to influence cross-functional teams.
- Strategic thinker with both brand and performance marketing expertise.
- Analytical and data-literate; able to interpret metrics and recommend optimizations.
- Proficient in Microsoft Office; experience with CRM, marketing automation, or analytics tools preferred.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
amy.banks@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : AB19-1882482 -- in the email subject line for your application to be considered.***
Amy Banks - Senior Recruitment Manager
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 10/31/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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