at Illinois Wesleyan University in Bloomington, Illinois, United States
Job Description
The Assistant Director of Marketing Communications is responsible for promoting and protecting the reputation of the University through external marketing communications, media relations, and strategies and tactics guiding the development of news information and creative content. This is a full-time, 12 month, on-campus position. Generous benefits include health, retirement, considerable time off, and access to multiple tuition programs for employees and dependents.
Responsibilities:
- Lead content development executional strategies and tactics; oversee team working collaboratively to develop holistic marketing communications content across all platforms; manage publicity requests from various campus constituencies; identify and align audiences with strategic messaging platforms; coordinate photo, video and graphic design needs related to content creation and news/information needs
- Manage news information and creative content team; hire, train and supervise writers, digital and social media content creators for all media channels including IWU magazine; manage video production for news information, press packages, and digital and social media; develop and maintain a content library to assist with content creation for all internal clients and stakeholders; develop and write press releases and strategic content suitable for multiple platforms
- Assist and support media relations; serve as Public Information Officer; assist as needed with crisis communications and reputation management; help manage responses to media inquiries and coordinate interview requests; proactively identify and promote stories on students, events, and faculty experts to local, state, regional and national media outlets; assist senior leadership with media/interview preparation, strategy, and press events/conferences; attend meetings and university events as required
